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Our Vision, Mission & Company Culture

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Our Vision = 'Digital Prosperity'

We want to help business owners succeed in the digital age.

We succeed when you do.

The JDR Mission:

 

Sophie from JDR answering the phone
1

Small businesses are the backbone of the economy.

They drive jobs & innovation and are important parts of their local communities.

John James from JDR helping business owners
2

Being a business owner is tough.

It is often a lonely life, as ultimately the buck stops with you. You are responsible for your staff, your customers and your family.

Shirley and Ellis from JDR working on marketing
3

Most business owners are specialists.

They are usually people who have skills or expertise in their field. They often don’t have high levels of expertise in subjects like sales, marketing, finance, management. 

JDR meeting on helping businesses grow through marketing
4

This means they often have challenges with growth.

They hit plateaus, experience ‘feast and famine’, and don’t fulfil their potential. They usually work long hours and often have no exit plan.

James from JDR helping businesses grow
5

JDR Group exists to help these people.

Through effective marketing, sales and business growth strategies, and through adopting new technology.

Danni from JDR working with businesses to achieve marketing goal
6

Helping transform a business transforms the life of the business owner.

And when the business succeeds, it benefits the local community, the staff, the customers and the whole economy.

Culture

Here are our 11 points of culture

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Personal Growth

We’re in a fast moving industry and no-one can afford to stand still. It is important to continue to learn new skills, strategies and tactics. But personal growth is more than just professional development. It is also about self improvement and developing as people and as leaders. Setting and achieving life goals is a priority and this benefits every area of life, not just work.

“Work harder on yourself than you do in your job”

Jim Rohn

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Honest & Integrity

Being honest with ourselves and others may not always be the easy thing to do in the short term but will be the right thing to do in the long term. The alternative creates a huge amount of pressure, stress and guilt that is always relieved by being open and honest.

“Honesty and integrity are absolutely essential for success in life – all areas of life”

Zig Ziglar

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Discipline

Success is often not about doing big things well, as much as it is doing lots of small things well regularly. It is in daily habits – keeping promises, punctuality, professionalism, learning, and focus. It means doing the things you should do, even if you don’t feel like doing them, so that you end up where you want to be in the long term.

“There are two forms of pain you will go through in life: Discipline and regret. Discipline weighs ounces, but regret weighs tonnes”

Jim Rohn

Belief and confidence

Belief & Confidence

Having belief in yourself and belief in your team and backing yourself with confidence. Belief allows you to set ambitious goals and have the perseverance and confidence to achieve them.

“It’s the lack of faith that makes people afraid of meeting challenges, and I believed in myself”

Muhanned Ali

Commitment

Commitment

Nothing substantial has ever been achieved without commitment, as. We commit to our clients, and commit to our goals.

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness.”

William Hutchinson Murray

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Vision

Working towards an exciting vision provides motivation and hope, and adds meaning to your day-to-day activities.

“The only thing worse than being blind is having sight but no vision”

Helen Keller

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Respect

We believe in maintaining professionalism with clients and with each other at all times and in having respect for everyone we work with.

“Show respect to all people, but grovel to none”

Tecumseh

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Ambition

We believe in setting high goals that stretch us and take us out of our comfort zones, and do not settle for second best.

“We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential.”

Barack Obama

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Fun

Life is better when we smile and have fun! But business is better too – we’ll have better meetings, achieve higher efficiency and have better relationships with clients and colleagues.

“Never, ever underestimate the value of having fun”

Randy Pausch

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Loyalty

We highly value those that maintain loyalty to JDR, and our team members and clients. This does not mean we expect people to stay forever, we don’t. But we have a strong base of established team members and hope to build it, and hope those that do leave continue to stay loyal once they have left.

“You don’t earn loyalty in a day. You earn it day by day.”

Jerrrey Gitomer

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Responsibility

We are all responsible for our own lives, our own goals and our own outcomes. Three things that hold people back are blame, excuses and denial. Only by taking ownership, accountability and responsibility can you get in control of your life, your career and your business.

“You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.”

Jim Rohn

 

If you share these values, and you want to work with other people that share these values, then get in touch – we’d love to hear from you and are always open to hearing from people who can make a positive impact on JDR Group, and on our clients.

 

100+ Reviews On Google & HubSpot

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”
Mike Coates
“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”
Derek Bennett
“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”
Lewis King
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton
“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”
Shaun McCluskey
“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”
Mike Gee
“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”
Matt Lacey

Why Choose JDR As Your Digital Marketing Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

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