Meet The Team

An Award Winning Business Coach and entrepreneur, David is the owner and founder of JDR Group and has over 25 years of experience in owning, running and managing businesses. He has coached, mentored and trained executives, directors and sales teams and features regularly on BBC Radio Derby as well as being hired to speak at conferences and events around the world.

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A founder member of JDR and certified Infusionsoft Sales and Marketing expert. Leanne is Responsible for delivering client results as well as overseeing the day to day running of the company, Leanne is a leading expert in SEO, Direct response Marketing, Website conversion and Marketing Automation.

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A founder member of the JDR Group, Will is an Inbound Marketing expert and marketing strategist, and can give you a sales & marketing strategy for your business that provides consistent, measurable growth in traffic, leads & sales. He has achieved multiple qualifications with Google AdWords, Google Analytics, and HubSpot.

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Shirley is an experienced manager and coordinates our own JDR marketing campaigns. She has expert knowledge of email marketing, CRM systems, copywriting and direct response marketing. Along with her excellent credentials, Shirley is a great character to be around and is the funniest person in the office (which she takes pride in reminding everyone!). Outside of work she spends most of her time looking after her two boys.

Daniel has worked in Marketing for over 20 years having studied Design and Marketing at University. Using his vast knowledge and experience, Daniel has managed hundreds of successful online marketing campaigns for companies both B2B and B2C, with strong expertise in SEO, PPC and HubSpot. Daniel takes a vital roll in ensuring our client's success across the board through overseeing clients' marketing strategies.

Charlotte plays a pivotal role in the business's operations while leading the website department with expertise and dedication. She oversees website project strategies, in-house training, and operational improvements to ensure clients receive outstanding results. A passionate pasta enthusiast and Christmas lover, Charlotte enjoys nothing more than countryside walks with her Cocker Spaniel, Olive.

Emma serves as one of our Heads of Client Development, supporting Client Success Managers with strategies and ensuring top-notch results. A true HubSpot expert, she thrives on workflows and mastering complex integrations. Her meticulous attention to detail mirrors her passion for photography and her creative writing background. With an English degree and a goal of reading one book a week, Emma is a dedicated literary enthusiast—proudly owning eight copies of Milton’s Paradise Lost!

John serves as one of our Head of Client Development Managers, overseeing multiple client journeys with a steadfast commitment to delivering results. His drive for ambition is unparalleled, learning and adapting as quickly as an F1 driver on race day! With a Master's in Marketing and over two years of experience as a Marketing and Events Executive in the SME automotive sector, John brings a wealth of expertise to the table. A lover of the outdoors, he often embarks on countryside hikes and has impressively completed the Yorkshire Three Peaks Challenge twice in one month.

Kerry is our social media manager, she works closely with our clients to create social media strategies and produce engaging social media content that will develop brands, generate leads and increase sales. She has a real passion for social media and a slightly unhealthy obsession with Pinterest. When her free time isn’t being taken up with her 2 daughters and gorgeous dog you will find her pinning in a corner, looking for vintage finds, or watching Marvel films!

Meet Jarrad, JDR’s very first team member! A seasoned SEO marketer and Google AdWords-certified professional, Jarrad has helped hundreds of businesses across various industries achieve remarkable results. With extensive experience in managing website projects, securing page 1 Google rankings, and even an impressive fancy dress collection, Jarrad is equipped to elevate your marketing efforts to new heights.

Andy is the Business Development Manager here at JDR. One of the old heads now, but keeps his finger on the pulse for all things digital and has a real passion for marketing. He’s a bit of a Billy Beane, often spending hours on Football Manager and fantasy football going through the stats, and has the annoying trait of winning every year as well! That aside is always good for a football related trivia question or two!

Ruby is one of our Senior Client Success Managers here are JDR, working closely with many of our clients on their strategies and long-term campaigns. She has a strong passion for literature after doing an English degree in Durham...she didn't manage to pick up the accent though! Her favourite book genre is fantasy and this helps her to write engaging content for our clients, especially for their blogs. In Ruby's spare time she loves binge-watching TV and spending quality time with her family and friends.

Ellis demonstrates immense talent and efficiency in achieving the absolute best for our client's marketing. This dedication to her role is echoed in her personal life with a dedication to animals; being an owner of three Oriental Shorthair cats and an avid fish enthusiast (an interesting combination!). As well as animals, Ellis has a keen interest in many things from baking to knitting. A real eager employee, who is passionate about our clients results!

Amy was JDR’s first-ever content coordinator, dedicating her week to organising blog articles, eBooks, videos, and case studies for a diverse client base. Her passion for creative writing shines through as she interviews clients to produce outstanding content. Working remotely from sunny Turkey, Amy enjoys learning about the wide variety of industries JDR collaborates with. If you’re looking to get on her good side, a flapjack or Crunchie is sure to do the trick!

Amber is one of JDR’s longest-serving team members, with over 11 years in the business, having started as an apprentice at just 18. She has excelled in various roles, including Client Success Manager and Website Coordinator, and now leads Conversion Rate Optimisation across the business. Outside of work, Amber enjoys spending quality time with her two boys, two cats, and her husband. Whether exploring scenic walks or diving into the latest Netflix series, Amber embraces both adventure and relaxation with her family.

Having pursued her passion for journalism at the University of Sheffield, Ayesha brings a wealth of experience from her time as a news reporter and editor. Beyond her journalistic pursuits, she is a dynamic individual with interests ranging from professional baseball, where she played for four years in Dubai, to showcasing her skills in Traditional Indonesian dance, particularly the captivating "Tari piring," which has graced audiences including diplomats and the Expo 2020 in Dubai.

Ellie ensures our clients' campaigns run smoothly and works closely with Client Success Managers to deliver impactful results. She plays a pivotal role in developing and executing social media strategies that boost brand visibility and engagement. Ellie demonstrates a keen understanding of the work involved and consistently delivers outstanding results. Ellie can be found doing daily workouts or walking her bulldog, Daisy. But don’t be fooled by her active lifestyle—she’s just as likely to be enjoying a cocktail in one hand and some salt 'n' vinegar crisps in the other!

Ann is a vital member of JDR’s in-house marketing team, known for her unique and engaging approach to connecting with business owners about their goals and how JDR can support them. A passionate reader across genres, from personal development to sci-fi, Ann has even penned her own novel! She’s a two-time Halloween costume champion, famously riding the Derby bus dressed as the nun from The Conjuring. With her infectious positivity, Ann brings joy and light to the office, always ready to lift spirits with her warm and cheerful demeanor.

Taran is a PPC and web conversion expert who infuses her work at JDR with cultural insights drawn from her passion for travel and vegetarian cuisine. A lover of literature and film, she keeps her mind sharp and body active through sports like badminton and table tennis. Taran’s artistic flair is evident in her mastery of the tabla and harmonium, where she creates mesmerising melodies and rhythmic expressions. Her multifaceted interests bring creativity, dedication, and a unique perspective to everything she undertakes.

Danni is a vibrant Client Success Manager at JDR and a passionate HubSpot enthusiast. Outside of work, she thrives both physically and artistically—whether rock climbing or playing guitar and singing harmonies. Danni enjoys the beauty of nature through walks in the Peak District and channels her creativity through painting. A true Harry Potter fan, her love for adventure and the arts makes her a well-rounded, valuable member of the team.

Rhys grew up in the heart of the Amber Valley district in Derbyshire with a passion for cooking. After three years of training in college, Rhys decided that the demanding work environment and long 90 hour weeks in the kitchen weren't for him. He went on to study English Literature and Creative Writing at Derby University, earning both a BA and an MA degree. Rhys then found his way to JDR, where he is a vital member of our content team. Rhys is a blog, SEO and Google expert, ready to increase your online visibility!

Josh is a key member of our Client Success Management team, dedicated to ensuring our clients' strategies run seamlessly. With a deep expertise in Google Ads, he is our go-to expert for generating high-quality leads through PPC campaigns. When he’s not in the office creating content or assisting with websites, you’ll find him hitting the gym. Like many of us, Josh is also a devoted (though sometimes disappointed) Derby County fan!

Meet John, a Sheffield University graduate who studied English literature. Born and raised in Derby, he now resides with his two rabbits and his girlfriend. John plays a key role in our content team at JDR and works with many clients on producing high quality content. John's hobbies include rock climbing, playing chess, and he has a passion for film. When not scaling rocks or strategiaing his next chess move, John can be found immersed in a good book or enjoying a new film.

Sophie is a dynamic and creative professional with a passion for marketing and helping businesses achieve their full potential. Known for being the kindest person in the office, she has a knack for brightening everyone's day. Alongside her marketing expertise, Sophie lends her artistic flair to her partner's block paving business, adding a unique touch to driveways. When she's not making an impact at work, Sophie enjoys relaxing with a good film on Netflix.

James is a First Degree Graduate (BA) in Journalism from The University of Derby who takes great pleasure in delivering satisfying results. A passionate Manchester United supporter, he starts his mornings at the gym and spends around 90,000 minutes each year indulging in his love for music on Spotify. Additionally, James is an avid cinema goer with weekly visits and stays updated on the gaming industry, particularly Halo, where he once ranked among the Top 500 players globally.

Meet Jeel, an avid Digital Marketer with a sharp focus on Paid Media strategies. Hailing from Mumbai, Jeel is dedicated to achieving excellence in all aspects of life, both personally and professionally, consistently striving to surpass expectations and leave a lasting impact. With a passion for continuous learning fueling his drive, Jeel also finds joy in cricket matches and immersing himself in the world of cinema during his downtime.

Meet Ben, our meticulous numbers enthusiast with a background in engineering, data, and a degree in digital marketing. When he's not knee-deep in spreadsheets and checklists, you can find him delving into the worlds of Dungeons and Dragons or on the football field kicking goals. A self-proclaimed Formula 1 aficionado, Ben also enjoys unwinding with a good book, mastering the kitchen, or indulging in some virtual adventures through video games.

Meet Chelsea, our vibrant team member hailing from Ivory Coast with roots in France, where her digital marketing journey ignited. With a first-class degree from Coventry University, Chelsea brings a unique perspective to the table. When she's not immersing herself in the world of fashion or uncovering hidden gems at thrift shops, you'll likely find her engaging in lively conversations, belting out tunes, or indulging in her guilty pleasure: a hearty happy meal.

Meet Mia, our literature-loving marketing maven who honed her skills at the University of Derby. When she's not immersed in crafting compelling content campaigns, you can catch her gliding through life on roller skates, hitting the pavement for summertime runs, or pumping iron at the gym. Mia's passion for literature extends beyond the office as she works on developing her own blog, sharing insights on her favorite books and literary adventures.

Meet Azu, our multitalented journalist with a penchant for adventure and baking. Hailing from a background in science and journalism from Newcastle and Nottingham, Azu's passion for storytelling is matched by her love for baking and diving into romantic or fantastical worlds, especially on rainy days. When she's not saddling up for a horseback ride or exploring new countries (with 30 already under her belt!), Azu is likely planning her next globe-trotting escapade, eager to uncover more of the world's wonders.

Meet Ash, she originally trained as an architect in India and transitioned to a career website in design with JDR, driven by a passion for blending creativity with functionality. Ash plays a vital role in running our website projects and ensuring they produce results and hit deadlines! Beyond design, Ash indulges in exploring various cultures through travel and culinary adventures. On days when adventure time is limited, Ash enjoys a quick getaway with a picnic basket of snacks and a captivating novel in hand.

Meet Tom, our passionate Digital Marketing expert from Derby. With skills spanning email marketing, SEO, content, and website editing, Tom is your go-to for all things digital marketing. Outside of work, he’s an avid skier and loves exploring new cities around the world, always seeking adventure and fresh experiences.

James is a lifelong Derby resident with a degree in Football Journalism from the University of Derby. A dedicated Derby County season ticket holder, he's part of JDR's content team, where he channels his passion for writing into creating engaging content. Outside of work, James maintains his physical fitness and mental well-being by regularly attending the gym.