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Marketing Automation Agency & B2B Marketing Automation Services UK

Put your marketing on autopilot & create an automated pipeline of enquiries for your business

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Put Your Marketing On Autopilot With Marketing Automation

If you want to successfully implement marketing automation in your business, then you need more than the software alone. Many companies spend money on advanced marketing software, and then don’t use it to its fullest due to a lack of know-how, time, or resources.

JDR Group are a marketing automation agency, and will give you access to expertise and resources in terms of the right strategy, technical set up and the actual implementation – so you can get going with automating elements of your sales, marketing and customer service. 

Emma creating an automation workflow in hubspot
3,000
+

Businesses Helped

650
+

Businesses Onboarded With HubSpot

1,000
+

Websites Built

Our Automation Services

To make the most of marketing automation, you also need an effective overall marketing strategy, and high levels of lead generation. With JDR, we can help beyond just use of marketing automation, we have an entire sales and marketing system that will mean you get results.

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HubSpot

If you want to get the most out of HubSpot’s exciting marketing capabilities but don’t have the time, resources or know how in-house, then JDR can help. 

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Inbound Marketing

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. 

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Email Marketing

B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.

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Strategy

Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.

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What is Marketing Automation?

Marketing Automation is a fast-growing industry that is built around the rapidly growing marketing technology sector. Years ago, automated marketing would mean being able to send pre-programmed emails or scheduling social media posts; now marketing technology has made it possible for you to build an entire relationship with your prospects or customers in an automated way.

Marketing automation software typically includes landing pages, marketing workflows and lead nurturing programmes, list segmentation, lead scoring, CRM integration and social media automation. With the right technology and the right implementation, this can be a powerful ‘back end’ to your marketing – you drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads.

Many business owners have revealed that by simply automating their marketing, they have improved their ROI and drastically lowered costs. A better ROI is a result of automated marketing because it allows business owners the time to nurture any leads, which can increase customer numbers. Marketing automation tools can also tell a business owner which campaigns are most efficient, resulting in more capital saved. 

How Marketing Automation Will Help Your Business:

Improve your follow up - so that no lead gets left or ignored
Increase your conversion rate - of leads/enquiries into sales
Reduce the time it takes to close sales
Delight your customers - with fast, helpful responses

Improve the efficiency and effectiveness of you and your salespeople - so you can have more time for sales
Improve your email marketing - so you can send helpful, informative and personalised emails at scale

JDRs digital marketing team standing infront of new office in Derby as it opens

Our Digital Marketing Services Include:

  • Identiy and choose the right automation platform for you
  • Develop a strategy and a plan for marketing automation
  • Technical set up/implemenation of marketing automation software
  • Set up and create the automated workflows for you
  • Integrate or set up, implement and traing your team on CRM

We Can Help You Set Up:

  • Automated nurturing of leads and prospects
  • Automated cross selling and up selling
  • Automated follow up of sales prospects
  • Automated alerts and reminders for salespeople
  • Lead scoring and prioritisation of the most interested prospects

CRM Integration

Most Marketing Automation platforms integrate with a CRM system, or even incorporate it in their own system, like HubSpot for example.

Integration with a CRM system means that there can be...

a single view of individual leads and the information that is gathered about them, their business, their situation, and their behaviour. This ensures that there can be much closer alignment and visibility between the Sales and Marketing departments. It’s even better if, like a lot of businesses – Sales and Marketing “departments” are the same person! Here at JDR, we can advise on the best systems for your own business, and have overseen many businesses CRM integration process.

Why Work With A Marketing Automation Agency?

Our marketing team discussing marketing automation

Marketing technology enables us as marketers to be able to automate activities that would take a lot of time and resources otherwise. It includes allowing you to send personalised emails to leads and customers at exactly the right time, grade your leads in order of priority, and alert your sales team when leads or enquiries visit key pages of your website. Working with JDR as your marketing automation agency means you can tap into our knowledge of the technology, the strategy and the tactics needed to succeed and have our team implement everything for you.

Over many years we have worked with a wide variety of platforms including HubSpot, Sharpspring, Infusionsoft, Pardot, Marketo, and ClickDimensions.

How JDR Can Help You With Marketing Automation

At JDR we are dedicated students of marketing tech – we have now worked with and tested 74 different marketing technology platforms and are perfectly positioned to understand your needs and recommend the right solution for you.

Enhance Customer Relationships

When marketing is automated, there is room for customer relationship management using a system design for this purpose. The ability to not only track, but communicate with leads and current customers means that they always stay within a business’s cycle of sales, and always have their questions and concerns at the forefront of the business’s mind.

Imporved Lead Qualification

There are many tasks associated with marketing campaigns, many of them tedious. However, with marketing automation, these tasks are eliminated. This is because data about demographics and behaviour are used to qualify leads. When used in conjunction with a scoring system for leads, those leads ready to buy are easily identified and can be contacted by the sales team without fear of wasted time.

Implementing Marketing Automation

Just as buying an F1 car does not make you Michael Schumacher, investing in marketing automation technology does not guarantee results alone. 

Many businesses struggle to implement the strategies that are made possible with this type of software, JDR can help in two ways.

  • We can help you plan the strategy – mapping out conversion sequences, content requirements and sales/follow-up strategies.
  • We can provide a ‘done for you’ service where our team execute the strategy – creating the content, building the landing pages, writing the email sequences and setting up all of the workflows needed.

Ready To Go Beyond The Typical?

If you’ve been seeking a way to go beyond traditional marketing tools and tactics, marketing automation could be the solution you’ve been looking for. Automated marketing can take your communications to the next level, even aggregating customer conversations from social media. This allows you to respond almost instantly to comments made about your business.

JDR can help you to both choose and incorporate your desired marketing automation tools so that you do not have to lift a finger. We can help you increase your ROI, improve customer relationships and much more. 

To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

100+ Reviews On Google & HubSpot

"Onboarding with JDR was the best marketing decision you can make. SEO, socials technical blogs, guides, automation with their HubSpot expertise has been transformational for our business. Definitely worth the investment, would highly recommend."
D Williams
"I have been working with Emma at JDR to help integrate HS automation, workflows and our API. They have been available when needed, quick to respond and their knowledge impeccable! Excellent - all round. One of my greatest likes, is they have enabled me to learn and grow, the better they do, the less I need to reach out to them! Highly recommend."
J Gann
"Working with the JDR team was incredible. The team’s knowledge of HubSpot is unparalleled. We worked with them to onboard the sales professional area of HubSpot, which also required optimising the setup of the deal area. The team at JDR setup a methodical project plan with a mix of Teams and on site meetings/ training sessions. Once the project had been scoped, the team began building the functionality that aligned with our internal sales processes, bringing in some clever workflows and automation to streamline the process. The project was a great success thanks to the team at JDR and their ability to challenge the norm and bring new solutions to the table, which made the overall project much more impactful. Throughout the project, they become an extension of your team. They’re the perfect HubSpot partner."
O McKee
"Having used HubSpot in a previous role I was delighted to work with JDR in developing my own knowledge of the platform. JDR have helped me to develop and set up multiple lead nurturing workflows for our Cabins For Schools and Camping Cabins businesses. Working with Leanne has helped me see the full potential of the platform and I am using it now for lead generation as well as sales follow up and record keeping. Whenever I have a technical question I know JDR are on the end of a phone and will be able to help me."
A Adams
"When I approached JDR for help with my lead nurturing plan I had a good idea of what I wanted practically mapped out on a word document, but no idea of how to set it up in HubSpot and make it work the way I wanted it to. With the nature of the business we have a big focus on lead generation and seasonal offers so it was imperative that I had a robust way of making sure we kept in touch with people regularly and enticed them to buy. Being just one salesperson dealing with many leads It was not possible to do this manually. JDR helped me to set up my lead nurturing workflow. Not only did they set it up to function the way I needed it to but they also trained me on how to edit the content of the emails so that I could keep it up to date and insert new offers as and when I wanted to. Working with JDR on this project helped me to systemise my marketing and sales process and saved me a lot of time. One thing I can definitely vouch for is their knowledge and experienced use of the HubSpot platform."
C Lawes
"We received outstanding support from Emma and Ruby in implementing HubSpot CRM for our business. Given our intricate use case, which involves multiple audiences each with their unique marketing and sales processes, their expertise was invaluable. They seamlessly guided us through the migration from MailChimp and assisted in enhancing our reporting capabilities. Their contributions have laid a robust foundation for expanding our marketing functions in the future. As a small team, managing our intricate CRM and marketing needs became more manageable with the workflows that JDR developed for us. They also provided innovative solutions to ensure we could manage our contacts effectively. I wholeheartedly recommend JDR for HubSpot onboarding and am eager to collaborate with them again in the future."
C Allkins

Case Studies

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Ecommerce Website Grows Sales From £45K Per Annum, Now On Track For £500K Turnover
Ecommerce Website

Ecommerce Website Grows Sales From £45K Per Annum, Now On Track For £500K Turnover

A HubSpot Service Hub Review: 3 Great Use Cases/Case Studies This review is going to look at three instances where we have recently implemented HubSpot Service Hub Professional in very different businesses, to achieve very different aims.
Hubspot Service Hub Case Studies

A HubSpot Service Hub Review: 3 Great Use Cases/Case Studies

This review is going to look at three instances where we have recently implemented HubSpot Service Hub Professional in very different businesses, to achieve very different aims. 

Read More
HubSpot Migration, Onboarding & Implementation Case Study With the sales, marketing, and service teams using different systems, their customers were not getting a joined-up experience, the teams were working in silos and the company management had no way of easily tracking business performance.
HubSpot Professional

HubSpot Migration, Onboarding & Implementation Case Study

With the sales, marketing, and service teams using different systems, their customers were not getting a joined-up experience, the teams were working in silos and the company management had no way of easily tracking business performance. 

Read More

Book A Call

Book an initial 30-minute online chat with Andy to find out:

  • How we can help you achieve your goals

  • How you can improve your sales and marketing

  • And get useful, actionable tips & advice

Marketing Automation FAQs

How much does marketing automation software cost?

The main programmes usually have 3-4 different levels of budget which vary according to the number of email contacts, the number of users, the number of website visitors and the features required. They usually start at £100-£200 per month. Some businesses will invest hundreds of thousands of pounds a year into this technology.

Won't it mean more work?

While it does increase and improve your ability to communicate with your potential customers, it does require work – some companies even hire full time software ‘administrators’ to keep up. This is the benefit of hiring an agency like us – we can reduce the need for this extra work.

 

Which software should I use?

We are partners with HubSpot and Infusionsoft – these are the tools we use in our own business daily. But they are not right for everyone. We sometimes recommend alternative products like Pardot, Marketo or even Sharpspring or Act On.

How should I do lead nurturing?

There are some lead nurturing best practices, but the best lead nurturing is when it is completely tailored to your buyer personas and the buying cycle/buying journey they go on.

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The Ultimate Guide to Marketing Automation With HubSpot

Marketing Automation Guide JDR-1

Unlock the Power of Automation

Transform your marketing strategy with our comprehensive guide, “The Ultimate Guide to Marketing Automation with HubSpot.”

In this guide, you will learn:

  • What marketing automation is - and how it works.
  • How marketing automation can save you time, money and increase sales.
  • How to use HubSpot effectively to automate your marketing.
  • Simply confirm your details and get instant access to your free copy now!

Why Choose JDR As Your Marketing Automation Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today

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