Digital Marketing Strategy Agency

HubSpot Onboarding Accrediated JDR Group

Your strategy is the foundation of your success in business, yet very few business owners spend enough time on their marketing or sales strategy. Our approach is ‘strategy before tactics’ – jumping into marketing tactics like Facebook ads, SEO or a new website design without working on your strategy first leads to wasted time and money.

As part of our sales and marketing agency services, you’ll work one-on-one with a sales and marketing strategy consultant who will help you:

Get a defined digital marketing strategy designed around achieving your goals, and attracting your ideal customers
Get a sales strategy that increases your sales conversion rates, increasing profitability
Get compelling sales messages which mean your marketing has more impact
Get a marketing plan to properly co-ordinate multiple marketing tactics into a single strategy
Define & improve your brand identity
Track and measure progress over time to ensure goals and targets are met, adjusting the strategy where required

We are often asked 'what's the one thing we should do to attract more customers?' The answer is simple: there isn't one.

There is no single tactic or strategy that will transform your business - what you need is a SYSTEM.

JDR’s 6-step marketing system is the product of more than 15 years of experience running marketing campaigns for small and medium sized businesses. We have seen that:

Redesigning your website will not increase your sales or revenue
SEO or Google Ads will not grow your sales alone
Social Media promotion will not grow your business either

For any of these ‘tactics’ to work, they need to be part of an overall system and part of a strategy.

Every business needs a good strategy, but most small and medium sized business owners do not have the in-house know-how, time or experience to do it. Marketing decisions are often made in isolation, without any joined-up thinking and often leads to several marketing initiatives failing.

To know if you need help with your strategy, here are 5 quick questions you can ask yourself:

Do you have a vision for your business or a plan to help you get there?
Have you fully defined your ideal customer and their buying journey?
Have you defined your brand identity, USPs and core marketing messages?
Have you got a defined, documented and effective sales system?
Do you have systems in place to track and measuring your entire sales and marketing system?

If the answer is ‘no’ to one or more of these questions, then you will benefit from working with a strategist. Ensuring your business’s success involves having goals and targets, and then implementing practical steps to reach them. Not only can strategy and planning do this for you, but it can also help you to remain focused on those goals.

Having a strategy and plan allows you to be able to respond to virtually anything that occurs within your business, and you’ll never miss another opportunity as your strategy and plan will make it much easier for you to go up against the competition.

Beyond sales and marketing, you may want to work on your overall business strategy – in which case you can join one of our business coaching programmes. You can work one-on-one with a business mentor to help you:

Develop your exit strategy
Systemise your business so it runs without your day-to-day involvement
Build the value of your business and make it ‘saleable’
Increase your profitability
Develop your team and your own leadership skills

There’s no faster way to reach your business goals than with a strategy for your success. To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”

Mike Coates

“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”

Derek Bennett

“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”

Lewis King

“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”

Frances Hamilton

“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”

Shaun McCluskey

“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”

Mike Gee

“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”

Matt Lacey

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Digital Marketing Strategy - FAQs

There are some businesses which provide consultancy services only. JDR Group can provide marketing strategy consulting, combined with implementation of the digital marketing. Learn more about our digital marketing services.

We start with a free, 30-minute discovery call. Or, if you want a more in-depth review, you can get a free inbound marketing audit.

As part of the initial consulting, we'll determine your goals, gain an understanding of your business and produce a custom marketing plan for your budget.

This can involve

Some consultancy firms charge an hourly rate. With JDR, we provide several strategy workshops including USP & Positioning, Buyer Persona & Buyer Journey, Sales & Marketing Blueprint Report, and a Free Marketing Audit.

We typically provide strategy consulting as part of an overall marketing plan - which can include digital marketing services, CRM advice & implementation, and measurement of ROI.

To get an idea, we have a guide to digital marketing costs - or book a free discovery call to talk to one of our experts about your business.

How to Create a Marketing plan

The simple, step-by-step guide to a winning marketing plan

Get clear on your business marketing with 'How To Create A Marketing Plan'.

A great marketing plan will help you avoid wasted time and money on failed marketing tactics.

'How To Create A Marketing Plan' will give you:

A template for your marketing strategy
A structured business plan format
Ideas of what to include

So if you want to get more leads and sales, and a measurable return on investment from your marketing...

... then confirm your details on the form to get your copy straight away.

Digital Marketing Strategy: Your Road Map to Success