Content Marketing Agency & Services UK

Build an audience, grow your traffic and get people to love your business with content marketing which is 100% done for you

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What Is Content Marketing?

Content marketing is, essentially, the creation and distribution of consistent high-quality aimed at your ideal customers, which is relevant and valuable to them.

In 1897, John Deere (a tractor manufacturer) decided the start publishing a magazine called The Furrow. Rather than sending out tractor brochures to farmers who may or may not be in the market for a new tractor, they instead provided a magazine full of useful and interesting articles about farming. The magazine is still going to this day, and is one of the oldest examples of content marketing.

In today’s digital world, however, you don't need printing presses or the distribution network of a physical magazine – blogs and social media channels allow you to publish and promote content quickly and at no cost.

Content creation does not just mean blog articles, however, it can also include:

How Your Business Benefits From Content Marketing

Your buyers have changed as a result of the internet. In today’s digital world, your buyers lead increasingly busy lives - they ignore adverts and interruptions wherever possible and want to be in control of what they buy and when.

So instead of responding to adverts, cold calls or emails, they go online to research potential solutions and evaluate products, services & suppliers for themselves. Content marketing leans into this, to give your buyers the information they are looking for.

Publishing regular articles and content is, in our experience, the most reliable way to grow website traffic in a sustainable, long term way. It improves your website’s search engine rankings, helps you get found for more and more keyword searches in Google, builds your credibility, and establishes you as the expert and as the ‘go-to’ business in your field.

Content marketing will:

Maximize Your ROI with Strategic Content Marketing Done for You

We write regular articles and create content for a wide variety of different businesses and industries, including:

Highly technical businesses including many technology and engineering businesses with a very technical customer base
Niche industries with a very specialised product/service and long buying cycles
Highly regulated industries including the financial services sector
Localised businesses that operate in a small geographic area
E-commerce businesses looking for online sales rather than getting enquiries

We have the team and the experience to get content right for your business. But more than that, we have the know how to help you get results from creating content – many SMEs write blog articles and get no tangible benefit from the time and money they spend on it.

With JDR, we’ll be creating content as part of an overall sales and marketing strategy.

Boost Your Content's Impact with Strategic Content Marketing Plan

The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.

You need a content marketing strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.

To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.

At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.

READ FULL CASE STUDY

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.