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A Proven Sales & Marketing System

Get Consistent, Measurable & Sustainable Marketing Results With The JDR Group 6-Step System

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Make An Enquiry

Get Consistent, Measurable Results With A Complete Sales & Marketing System

JDR Group proven 6 step marketing system,

We are often asked: 'what's the one thing we should do to attract more customers?'

The answer is simple: there isn't one.

There is no single tactic or strategy that will transform your business - what you need is a SYSTEM.

JDR’s 6-step sales & marketing system is the product of more than 18 years of experience running marketing campaigns for small and medium sized businesses.

3,000
+

Businesses Helped

650
+

Businesses Onboarded With HubSpot

1,000
+

Websites Built

Our Inbound Marketing Services

Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.

 

Inbound Marketing

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. 

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Content Marketing

Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.

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Email Marketing

B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.

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Website Design

Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.

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SEO

Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.

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Social Media

Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.

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Paid Social Ads

We craft targeted, data-driven social media campaigns that drive real results and maximize ROI. Our expertise ensures your brand reaches the right audience at the right time.

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PPC

Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast.

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Strategy

Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.

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Conversion Rate Optimisation

Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.

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Display Advertising

Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.

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Marketing Automation

Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.

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The Complete, 6-Step Marketing System:

The Foundation - An Effective Website

Your website is your single most important marketing asset, and will be used by prospective customers, existing customers, potential and existing employees and partners/suppliers.

Almost all your sales and marketing activity will result in people going to the website first before they contact you, and if your website doesn’t work well, all of your marketing becomes less effective and more expensive. Your website can also be a saleable and valuable business asset that adds value to your company.

At a minimum level, your website should look credible and professional, and be built on a content management system that makes it possible to easily update and change the layout and content including adding new pages.

So while we look to work with your existing site if at all possible, it may be that we need to build a new one in order to get best results from your marketing.

 

Daniel Client Success Manager at JDR putting together a client strategy
1

Step 1: Strategy & Planning

A strategy is the foundation of any good marketing campaign, and as with the building, the deeper and stronger that foundation, the bigger the building.

Lack of strategy and planning is the main reason why marketing campaigns fail. If you want to get a return on investment from marketing, you need a clear, well thought out strategy.

2 (1)-1
2

Step 2: Consistent Content Creation

Publishing regular articles and content is the most reliable way to grow website traffic in a sustainable, long term way.

It improves your website’s search engine rankings, helps you get found for more and more keyword searches in Google, builds your credibility, and establishes you as the expert and as the ‘go-to’ business in your field.

Emily at JDR increasing website traffic on her computer
3

Step 3: Increase Website Traffic

Relying on one major source of traffic is risky – we believe in building multiple streams of traffic to your website. With multiple traffic sources you have more stale, secure results and you also benefit from prospects seeing you in several places.

Our team of SEO, pay-per-click, social media and email marketing experts can ensure you get found by your ideal customers.

Will Williamson at JDR having a meeting about converting traffic into leads
4

Step 4: Convert Visitors Into Leads

Just having a nice website and sending traffic to it might get a response but it won’t be enough on its own to ensure your marketing gets a return on investment.

There has to be a conversion strategy for your website visitors, so that you get the highest possible number of leads, enquiries and sales.

HubSpot dashboard showing JDR increasing client sales
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Step 5: Convert Leads Into Sales

Busy salespeople and directors often only deal with the most urgent/interested prospects or opportunities, and when they do, it is usually with no defined sales system or process.

Improving follow up and your sales process has a direct benefit on your bottom line and makes every form of marketing you do more effective.

PIcs for 6 step system
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Step 6: Test, Measure & Analyse

With all of our clients we set up systems to track where your website traffic comes from, where every single lead, enquiry and sale comes from and what happens to every single lead and enquiry.

This allows us to see what is working and what isn’t, and as part of any marketing campaign we run tests - and analyse and measure the results for you.

A Proven Marketing System

This marketing system shows proven results, indeed a study of the average results after 12 months shows you will get:

  • A 191% Increase in Website Traffic
  • A 654% Increase In Leads/Enquiries Per Month

Watch the video below to see some example results and you can also read our case studies here.

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JDRs digital marketing team standing infront of new office in Derby as it opens

Tailored To Your Needs, Your Goals and Your Business

Every business is different, and we know you’ll need a marketing programme that is tailored to your needs. When planning a marketing programme, we factor in your website, your existing resources, your in-house team and capabilities, your marketplace and competition and much more.

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Measurable Results & ROI

Watch Below To See Our Average Results & Case Studies:

100+ Reviews On Google & HubSpot

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”
Mike Coates
“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”
Derek Bennett
“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”
Lewis King
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton
“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”
Shaun McCluskey
“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”
Mike Gee
“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”
Matt Lacey

Book A Call

Book an initial 30-minute online chat with Andy to find out:

  • How we can help you achieve your goals

  • How you can improve your sales and marketing

  • And get useful, actionable tips & advice

Case Studies

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JDR Average Results Reviewed Before & After - 3 Year Progress
3 Year Results

JDR Average Results Reviewed Before & After - 3 Year Progress

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...
HubSpot

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...

Read More
How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...
Accountancy

How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads

Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...

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Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

JDR how to attract win keep and grow customers free guide

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable. 

You will discover how to:

  • Attract your ideal customers to your website
  • Generate high numbers of qualified leads & enquiries
  • Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Why Choose JDR As Your Marketing Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today

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