Inbound Marketing Agency & Inbound Marketing Services UK

Get customers coming to you, qualified and ready to buy with JDR Group as your inbound marketing agency

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Inbound Marketing Services: Increase Your Lead Generation 7.5x (In Just 12 Months)

Head Of Client Development Daniel Baker showing a client great Inbound leads in HubSpot

Are you looking for an Inbound Marketing Agency? Does your business lack the time and resources to get the most out of your marketing? 

JDR Group are one of the UK's Inbound Marketing Agencies - An Elite HubSpot Partner, Google Partner & Vidyard Partner. We have a proven system to help you:

  • Get more leads for your salespeople
  • Grow brand awareness & raise your company profile
  • onvert more of your leads into sales

On average, our clients get a 7.54x increase in leads and a 2.91x increase in website traffic - in their first 12 months.

So if you want a consistent flow of leads, and a system for following up and converting those leads into sales, then book a call with us today.

3,000
+

Businesses Helped

650
+

Businesses Onboarded With HubSpot

1,000
+

Websites Built

Our Inbound Marketing Services

Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.

 

Content Marketing

Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.

Email Marketing

B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.

Website Design

Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.

SEO

Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.

Social Media

Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.

Paid Social Ads

We craft targeted, data-driven social media campaigns that drive real results and maximize ROI. Our expertise ensures your brand reaches the right audience at the right time.

PPC

Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast.

Strategy

Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.

Conversion Rate Optimisation

Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.

Display Advertising

Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.

Marketing Automation

Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.

Old VS New Marketing Tactics

Traditional marketing tactics include advertising, PR, trade shows and exhibitions, and hiring salespeople to cold call. There is still merit on these tactics but in general we are seeing that:

  • Exhibitions are losing footfall and have a high cost
  • Prospects are increasingly avoiding cold calls and spam emails
  • People are skipping and ignoring adverts

Today, buyers want to research their purchases for themselves. They use search engines extensively, as well as social media platforms to watch videos and read articles to find solutions to their problems and learn more about products and services they are considering buying.

Inbound marketing is a methodology, which is about helping your buyers find and discover you, and providing them with the information they want, when they want it. It involves four steps:

Content + Context

Inbound Marketing is all about giving your buyers the right content in the right context:

Content

Think of your business as a publisher. Creating articles, e-books, videos, images and other media tools, that are either useful or entertaining to your target market. Convincing them to want to share and building trust with your ideal customers.

Context

Delivering this content should be personalised and targeted depending on location, device, demographics or past behaviour. Think of the personalised recommendations you get when logging in to your Amazon account. They are in the context of your previous purchases.

Why work with an Inbound Marketing Agency?

Technology has changed the way people buy. Buyers no longer have to rely on salespeople for the information they need – they can research products, services and companies online. They can find other options, read reviews, and get feedback and recommendations through social media channels. Research shows that today:

89% of people research purchases online
88% of buying decisions are influenced by online reviews
B2B buyers are now 57% through the purchase decision before engaging with a sales rep
 
As a method of marketing there are a number of benefits to inbound marketing: 
JDRs digital marketing team standing infront of new office in Derby as it opens

It Works

Inbound marketing is proven to work, and has actually shown a lower cost per lead than outbound marketing. When you can a reliable flow of customers coming to you who are interested, and already like you and trust you then it can transform your business.

It can be automated

Using marketing automation technology we can automate follow-up of leads, enquiries, quotes. We can also automate review requests, cross-selling/up-selling, and more.

People will like you more (it’s not annoying, it’s helpful)

Many forms of marketing, for example cold calling or spam emails, can have an adverse effect on your brand reputation. Inbound marketing is a helpful, informative approach to attracting customers.

It’s fully measurable

Very few business owners measure the response from their marketing, which makes decisions about marketing investments into guesswork. With inbound marketing, every element of your sales and marketing can be measured. We use this to improve results over time so your return on investment gets better and better.

It has long-lasting results

Most forms of marketing lack any long term benefit. By investing in inbound marketing you are investing in ‘digital assets’ for your business. The articles, ebooks, videos you create can be useful and found in Google for years and years into the future. The email list you build will also be an important and profitable database for you for years into the future, as can the audience you grow, the social media following, the authority you build in your website and the brand awareness you grow – all of these will have long lasting benefits to your business.

It adds value to your business

Having a consistent, reliable flow of enquiries coming in to your business makes your business more valuable. In the same way the ‘digital assets’ you build have long term benefits, they also add to your businesses ‘digital balance sheet’ – and make your company a more attractive proposition to would-be-buyers. Indeed, we’ve had clients who have sold their businesses where their online presence has been the primary driver for the buyers. So if you’re starting to think about your exit plan, then inbound marketing should be a part of it.

100+ Reviews On Google & HubSpot

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”
Mike Coates
“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”
Derek Bennett
“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”
Lewis King
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton
“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”
Shaun McCluskey
“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”
Mike Gee
“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”
Matt Lacey

Case Studies

Book A Call

Book an initial 30-minute online chat with Andy to find out:

  • How we can help you achieve your goals

  • How you can improve your sales and marketing

  • And get useful, actionable tips & advice

Inbound Marketing Services FAQs

What is Inbound Marketing?

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. It involves creating lots of useful information for your ideal customers including articles, PDFs and videos, which answer their questions, and is educational and informative. It also involves using marketing automation to track web results and to nurture potential customers with personalised, automated emails and follow up systems. It is a method used by thousands of businesses around the world, and is shown to generate leads at a fraction of the cost of more traditional, outbound marketing techniques.

As an inbound marketing agency, we can help you:

  • Get more of the right enquiries - coming to you via your website
  • Increase awareness of your business - and raise your profile
  • Improve the perception of your company - and make you the ‘go-to’ experts in your industry
  • Increase sales - by improving your sales and follow up processes
  • Get a marketing strategy - and a co-ordinated marketing system that combines several different tactics into one coherent plan

 

How Much Does Inbound Marketing Cost?

Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on. 

Big companies will usually have entire department dedicated to marketing. This can include web developers, graphic designers, copywriters, search marketing specialists, social media/content marketing specialists, project managers, even videographers.

There are three ways to give your business this type of marketing resource:

  1. Do it all in-house - there are benefits to doing all your marketing in-house. As a small business though, it is expensive - as you can't find any one person that can do every part. You either need to try and find one highly-paid superstar, or (more likely) 3-4 individuals. When you hire in-house, there is an investment of your time too. You have to manage, train and support these team members.
  2. Hire multiple agencies - you could have several marketing agencies working for you. This could include a web design agency, an SEO agency, a Google Ads agency, a marketing consultant, and a social media marketing agency.
  3. Hire JDR Group - with JDR you get an all-in-one, done-for-you marketing service. It's all in one place, with one point of contact.

A typical marketing programme with JDR will cost a similar amount to hiring an in-house marketing person. Instead of getting one person, though, you are getting an entire marketing department.

You can learn more in this video and also use our digital marketing cost calculator to get an instant idea of budget. To get a tailored quote book a call with us.

What Results Can I Expect From Inbound Marketing?

There are three main outcomes from working with us:

  • Get more leads – we will increase website traffic, and increase inbound lead generation
  • Market to your database – we will help you build a new opt-in database of people who have an interest in your product or service, and we will help you market to your existing database
  • Get more sales – we are not just a marketing agency, we know and understand sales and can help you develop your sales system and salespeople to be more effective at converting the leads you get into sales

The approach is:

  • Fully measurable – we believe fully in testing and measuring every element of your sales and marketing
  • Consistent – you see steady, reliable growth that builds and gets better and better over time
  • Sustainable – you will be investing in digital content ‘assets’ (a bit like the difference between paying rent and paying a mortgage, by investing in content the articles and guides we produce will be around and helping you for years to come)

We don’t do forecast reports as I have yet to see one that accurately predicted future results – but we can share some examples of client results (in our case studies section), and we also recently completed an analysis of our average results over the first 12 months.

On average, we increased website traffic by 191% and the number of leads/enquiries each month by 654% for our clients.

How Much Time Is Involved From Us?

The majority of our clients are small and medium sized business owners – people who have little or no time. So we have designed our approach to require as little input and time from you as possible, but there will still need to be some. After the first month, however, your time commitment will be for the review/reporting calls and meetings themselves, and to read/review the content we create for you.

Learn more in this video 'How much time is involved from us?'

How Do You Write Content For Industries You Don't Know?

We write content for many different industries – including software, construction, manufacturing and business services. We have a 2-step approval process, and work closely with you to get to know your business and your customers, and our articles are extensively researched.

Get a more comprehensive answer to this question in our video 'How do you write content for us?'

What If There Is Nothing To Write About In Our Industry?

At the start of every campaign, clients often feel like this – After careful consideration into the industry in which you operate, you will see that there are hundreds of stories to tell – even in a so-called ‘boring’ industry!

 
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Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable. 

You will discover how to:

  • Attract your ideal customers to your website
  • Generate high numbers of qualified leads & enquiries
  • Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Why Choose JDR As Your Inbound Marketing Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today