Improve Your Website Conversion Rates

Improve your website performance with conversion rate optimisation

When you have the liberty of advanced knowledge, you can run your business without worrying about time-consuming tasks like conversion rate optimisation. This is exactly what JDR can do for you. Our team of experts knows the conversion rate optimisation process intimately. However, what does that mean for you? It means:

Knowing your conversion rate is always at its optimum efficiency
Not having to understand all the ins and outs of conversion rate improvement before implementing the process;
A site that enjoys not only constant, but targeted traffic to drive your revenue.

JDR targets the intention of your visitors, and where the optimisation of your conversion rate is concerned, turning those visitors who already have a clear idea of what they are looking for is the key.

Why Increasing Your Website Conversion Rate Matters

At JDR we are often asked about how we can improve the number of visitors a business gets to their website. Our response is that while website traffic is important, all the visitors in the world will not benefit your company if your conversion rate is low.

To use a high street analogy, you are looking for customers to come into your shop and buy products, not for high foot-flow past your window. This is why conversion rate optimisation is critical for your business. It is about targeting the right traffic and converting them into paying customers.

Placing the focus on conversions can have many benefits to a company. Yet many business owners are surprised by this. It is a common misconception that the best way to achieve a greater conversion rate is to capture higher traffic via search engines by achieving the highest search term through general keywords. This simply is not the case. In order to attract the customers you want, the key is to not just to get more web traffic, but to target the traffic to the page most relevant to their query.

The Process of Getting Targeted Website Traffic

Optimising your conversion rate may sound easy, but it is actually quite an involved process. First, you must identify which pages on your site are already successfully converting customers. This will mean measuring progress through tracking via Google or a similar service.

After this, you need to know where inside your tracking system to go to find out which pages are converting best. Once all keyword data has been exported, it then needs to be determined which keywords are bringing the most traffic to your site. Following this step, it is time to run all keywords through some kind of software so that their potential rank can be determined.

If all of this sounds like a lot of work, that’s because it is. Many business owners simply do not have the time to go through this process even once, let alone several times.

In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.

At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.

READ FULL CASE STUDY

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.