Web Design For Manufacturing

Website design & development services for engineering, manufacturing and industrial companies

Web Design For Manufacturing & Engineering Companies

Today, buyers in every manufacturing sector tend to carry out online research first before contacting potential suppliers. That means that your website needs to be on point, up to date, and optimised to encourage website visitors to get in touch. In other words, if your website isn't generating leads, it isn't doing its job properly, and you could be missing out on valuable revenue.

It is no longer sufficient for a manufacturer's website to simply just contain a brief description of your company and your contact details. It needs to include all the information that a potential customer could be looking for when searching on Google for a specific question.

Buyers won't even be able to find your website if it doesn't appear on the first pages of search engines, such as Google when they enter relevant terms. Therefore, your site also needs to be optimised for search. Website design and search engine optimisation are extremely specialist areas of marketing, so you'll need to obtain expert advice.

Website Planning & Strategy

Your website begins with strategy, including SEO and keyword research, messages and USPs, and conversion strategy.

Ecommerce Website Design

Ecommerce design and development services on platforms including Shopify & Magento.

HubSpot CMS Website Design

HubSpot CMS is an all-in-one website platform and CRM system with built-in sales & marketing tools.

Digital Marketing Services

Get leads, enquiries and sales from your website with SEO, Google Ads, Email Marketing & Social Media Marketing.

What you need to think about

When designing a website for your manufacturing business, you should make sure that it:

Has an appealing and contemporary design
Is user-friendly and easy to navigate
Features engaging and relevant content, including downloadable materials, such as brochures, product catalogues, and guides
Is optimised for search engines
Has clear calls to action and accessible contact forms on every page
Includes an online store, if appropriate
Is acccessible to mobile users and looks good on all screen sizes
Is cyber-secure
Is integrated with an analytics package so you can monitor where your visitors come from, which pages are most popular, and what content is accessed most frequently

It's also important to keep your site up to date. If you neglect it, prospects may assume you've gone out of business. Not only will potential buyers be more likely to go to your competitors without even sending you a message, but your performance in the search engine results pages (SERPs) will suffer, making it harder for you to attract new customers.

How To Transform Your Website Into A Powerful Lead Generation Machine

Your website will be your online shop window, to the World, but it should also be the focal point of your digital marketing plan. You can use it to attract new customers and encourage existing customers to spend more. Therefore, it is essential to ensure that every element of it is as well-designed as possible.

We can help you to upgrade your existing website, or build a brand new one, and use it as the hub of a wider digital marketing strategy, so you can generate high-quality online leads and sales.

DOWNLOAD FREE GUIDE

How much does a website cost?

Sites vary according to the size and complexity of the site. We have no set 'packages' - we treat every project on its merits and will create a custom quote for you. Book a free discovery call with us today and we'll be able to give you an idea based on your needs: Book A Call.

We have an article which discusses this here: How Much Do Websites Cost?

We also have a budgeting guide to digital marketing generally here: Digital Marketing Costs & Pricing.

What CMS platform do you build in?

Over the years we have built sites in lots of different platforms including WordPress, Drupal, and Joomla.

We are HubSpot Partners, and today we specialise in building websites in the HubSpot CMS platform.

HubSpot CMS is faster, easier to edit, more secure and has marketing features which mean you can get better results.

With Ecommerce websites we build in different, specialist platforms including Shopify and Magento.

What about SEO?

This is partly how the site is built, and you will also need ongoing search engine optimisation (SEO).

We provide SEO services, but today good SEO is about having a good overall marketing strategy.

This includes content marketing and social media marketing - see our full range of services here: Digital Marketing Services.

What Areas Do You Cover?

We have designed and built websites for customers as far afield as China, but as a UK web design agency the vast majority of our clients are based here. We have built websites for businesses in Derby, Nottingham, Birmingham & Leicester. Plus a number of other towns throughout the Midlands, including Newark, Loughborough, Tamworth, Chesterfield & Lichfield.