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E-commerce SEO Services

In the competitive world of e-commerce, the battle for market share is relentless. It's vital to be found online when potential buyers are looking for your products, which means SEO. 

JDR Group have been working with e-commerce businesses since 2004, providing e-commerce marketing services, e-commerce website design conversion rate optimisation, PPC agency services as well as e-commerce seo. 

So read on to learn more - and if you're ready to see how JDR can help your business, then click the button below to book a meeting with us, and let's get started!

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E-commerce SEO
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Why E-commerce SEO matters

E-commerce businesses thrive on visibility. Most online shoppers begin their journey with a search engine. Without effective SEO, your store might remain invisible on these searches. This means lost potential customers and, ultimately, lost sales.

SEO is the key that unlocks this visibility. When done well, it will significantly boost organic traffic to your site. But more than that, it helps attract the right kind of visitors. Visitors who are actually interested in your products.

What's different with SEO for e-commerce?

SEO for e-commerce websites is different compared with SEO for simpler ‘brochure’ style websites. E-commerce websites often have a complex site architecture with hundreds, thousands, even hundreds of thousands of product pages.

This means there are lots of technical factors that can affect SEO – duplicate content, URL structure, products moving locations or being removed altogether, canonical URL’s and much more.

E-commerce SEO is a specialised field. It's about tailoring strategies to the unique needs of online stores. It's about understanding customer search intent, optimising product descriptions, and leveraging technical SEO. As an E-commerce SEO agency we tailor our strategies to your online store's needs. These strategies enhance your visibility and drive relevant traffic. By focusing on targeted keywords, our experts help match your products with customer inquiries. This precision can lead to higher conversions, as it connects you with consumers ready to purchase.

Partnering with a specialised e-commerce SEO agency can be a game-changer. It can help you maximise sales, drive customer engagement, and achieve sustainable growth.

7 KEYS TO E-COMMERCE SEO

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1. Keyword Research

Keyword research is at the heart of successful e-commerce SEO. It's about understanding what customers are searching for online.

By grasping search intent, you can optimise your site to meet these needs. This involves choosing the right keywords that reflect user queries.

As an E-commerce SEO agency we use advanced tools to analyse search patterns. This enables us to select keywords that drive quality traffic to your store. Through careful analysis, your e-commerce site becomes a destination for interested buyers, poised for conversion.

2. On-page SEO

On-page SEO is essential for showcasing your products. Well-written product descriptions improve search rankings and catch customers' interest.

Each description should be clear and informative. It should highlight benefits and include relevant keywords. This helps search engines understand what your products offer.

Images play a crucial role as well. Optimised images enhance user experience and improve load times. Use descriptive file names and alt tags for each image. This boosts image searchability, expanding your reach.

By optimising descriptions and images, you're not just communicating with potential buyers. You're sending clear signals to search engines too.

3. Mobile SEO

Mobile optimisation is now non-negotiable. With the majority of online shopping done on mobile devices, an e-commerce site must be mobile-friendly.

A responsive design ensures that your site adjusts seamlessly to different screen sizes. This enhances the user's journey, reducing bounce rates.

A well-optimised mobile experience engages customers effectively. It not only improves SEO rankings but also supports conversion rates.

By focusing on mobile optimisation, you create a frictionless shopping journey. This can lead to more satisfied customers and higher sales.

4. Technical SEO

Technical SEO forms the backbone of your e-commerce site's performance. It focuses on aspects that may not be visible to users but crucial for search engines.

One key area of technical SEO is ensuring search engine crawlers can access your site. This involves having a clean, well-structured URL that aids indexing.

Another component is optimising your site's architecture. A flat, easy-to-navigate structure helps both users and crawlers find what they need quickly. This improves the overall search rankings.

Using HTTPS is essential for security and trust. It reassures users their data is safe, indirectly boosting SEO through increased user confidence.

Finally, technical SEO involves regular checks and updates. These efforts ensure your e-commerce site remains in peak condition. A well-maintained site is favored by search engines, leading to better visibility.

5. Site Speed

Site speed is crucial for keeping users on your site. A slow-loading page can drive potential buyers away.

Search engines prioritise fast sites because they enhance user experience. Speed is not just a technical metric; it's a determinant of engagement.

Optimising site speed improves both user satisfaction and SEO rankings. It's a win-win that directly impacts your e-commerce success.

6. Structured Data

Structured data enhances how your products appear in search results. It provides search engines with additional context about your content.

Rich snippets like ratings, prices, and stock levels can be displayed. These elements make your listings more attractive and clickable.

Implementing structured data increases the likelihood of attracting qualified traffic. It distinguishes your products and provides competitive advantages.

7. Link building

Backlinks are signals of trust from other websites. They show search engines that your content is valuable and credible.

High-quality backlinks improve your domain authority. The more authoritative the linking site, the more beneficial the link is for your SEO.

Earning backlinks requires building relationships and creating shareable content. Quality over quantity is key, fostering sustainable SEO growth.

WHAT’S INCLUDED IN JDR's Ecommerce SEO SERVICES?

As part of our SEO services you’ll get a dedicated client success manager. They will provide regular updates, so that you can see the progress from your SEO campaign. 

Depending on your industry, website, and your goals, an SEO programme can include:

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CONTENT MARKETING & SOCIAL MEDIA FOR E-COMMERCE

Content marketing is integral to a successful e-commerce strategy. It serves both to attract and educate your audience.

Creating valuable content also builds brand trust and authority. When customers find your content useful, they are more likely to engage.

Additionally, aligning your content with your SEO strategy amplifies its impact. It helps in achieving better search rankings and attracting targeted traffic.

Social media integration takes your content further. By sharing content on platforms where your audience is active, you reach wider, engaged audiences.

Creating Valuable Content for E-commerce Audiences

To create valuable content, focus on addressing customer pain points. Understand their needs, questions, and motivations.

Product guides, tutorials, and FAQs are excellent content types. They provide information that nurtures potential buyers through the purchasing journey.

Ultimately, the goal is to create content that resonates with your audience. This approach encourages sharing and improves your SEO standing.

Social Media: An SEO Booster for E-commerce

Social media enhances your SEO efforts by driving traffic to your site. When users engage with content, it signals relevance to search engines.

Platforms like Instagram, Facebook, and Pinterest are powerful for e-commerce. They help showcase your products visually and drive interest.

Encouraging social sharing increases content visibility and reach. This activity can indirectly boost search rankings and improve brand perception.

WHAT DOES SEO COST? A QUICK GUIDE:

Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on.

We have no 'set' packages - each client is different. We work out the right proposal for you based on your goals, your starting point, your market place, your competition and your budget. It all starts with a free discovery call to meet each other and find out how we can help your business. Click here to book your free, 30-minute discovery call to get the ball rolling!

Or, to find out more, go to our guide to Digital Marketing Costs - and you can try our FREE calculator to work out the cost of a bespoke digital marketing programme for your business.

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Get The E-commerce guide

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This free guide gives you 65 practical ways to increase sales and grow your customer base for your E-commerce business. 

You will discover:

  • 17 Ways to get more people to your E-commerce store
  • 31 Ways to increase your website conversion rate
  • 9 Ways to get your customers to spend more
  • 8 Ways to get your customers to buy more regularly from you

Simply confirm your details and get instant access to your free copy now!

Get Your Guide

Why Choose JDR Group as Your E-commerce SEO Agency?

With countless SEO agencies to choose from, why should you trust JDR Group with your E-commerce SEO strategy? Here’s what sets us apart:

✅ Proven Track Record: With over 20 years of experience, we have successfully helped 3000+ businesses achieve growth with our strategic SEO services.

✅ Multi-Channel Approach: We don’t just focus on SEO—we can integrate content marketing, PPC, email marketing, automation, and website optimisation to maximise your online sales.

✅ Tailored Strategies: We understand that every E-commerce business is unique. That’s why our marketing plans are tailored to your specific industry, target audience, and business goals.

✅ Complete Marketing Team: For the cost of hiring one in-house marketer, you get an entire team of SEO specialists, content writers, PPC experts, and CRM strategists working on your business.

✅ Focus on Sales & Revenue: Our E-commerce SEO strategies are designed to increase traffic that converts into paying customers, not just boost rankings for the sake of it.

Want to see how JDR Group can help grow your E-commerce store? Book a Free Strategy Session

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Case Studies & Example Results

Here are a few example case studies & example results - too see more go to our Case Studies page or watch this video.

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Case Study: Specialist Consultancy Business Goes From 0 To 50 Leads Per Month

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

READ FULL CASE STUDY

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Case Study: Machine Manufacturers Go From 10 Leads A Month To 125, Generate £8m+ in Sales Pipeline

This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions. They have a technical product, which involves a large capital investment from customers, so there is a long sales cycle. We have been working with them since June 2016 to develop their marketing... this is their story.

READ FULL CASE STUDY

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Case Study: Ecommerce Website Grows Sales From £45k per Annum, Now On Track For £500k

This client is a manufacturer who sell via resellers and to trade customers, but decided to open up an E-commerce website in 2013 to allow them to sell direct to the general public. The new website provided a useful source of additional leads as well as sales with better margins and better cash flow, but did not take off so after a frustrating experience with a previous marketing agency, they decided to start working with JDR in 2017. 

READ FULL CASE STUDY

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Work With JDR Group: Increase Your Website Traffic By 191% & Lead Generation By 654% In Just 12 Months

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.

READ FULL CASE STUDY

JDR Group 3 Year Results Review - Leads and Enquiries Increasing

JDR Group Average Results Reviewed - Before/After Comparison & 3 Year Progress

When people are considering working with us, the main question is 'what results can I expect?' In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole. At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.

READ FULL CASE STUDY

Case-Study-Wrendale

Case Study: A CRAFTED SOLUTION FOR A GROWING GIFTWARE COMPANY, With THE POWER OF HUBSPOT AND INBOUND MARKETING

Wrendale Designs is a giftware company, selling B2B and B2C, who have experienced massive growth over the past few years. Unfortunately, their technology stack hadn’t kept up with the speed of their growth and they were outgrowing their systems. The various platforms marketing, sales, and service were using were cobbled together and all data was siloed. Marketing was fractured across MailChimp, their website, and their ERP, with no sync between the three platforms. They wanted to monitor their marketing success and better communicate with their customers.

READ FULL CASE STUDY

JDR Group: More Than Just AN E-commerce SEO Agency

To make the most of SEO, you also need an effective overall marketing strategy, and high levels of lead generation. With JDR, we can help beyond just SEO, we have an entire sales and marketing system that will mean you get results.

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Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

MARKETING STRATEGY
GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

SALES STRATEGY
GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT
WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

Content marketing
CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

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CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

Marketing Automation Agency
FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

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MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.