PPC Peterborough - Google Ads & Pay per Click Management Services

Looking for a PPC Agency in Peterborough? JDR can help...

Google Ads & PPC Management Services In Peterborough

PPC advertising includes Google Ads/Google AdWords, Bing advertising, YouTube ads, and remarketing. It allows your business to:

Get qualified leads/enquiries from buyers who are looking for your services
Start small and scale up once you get a return on investment
Grow brand awareness and name recognition for your business
Launch new products and services
Expand into new territories and/or target specific geographic locations
Increase online sales for E-commerce businesses

To find out more about our PPC management & Google Ads management services in Peterborough, make a quick enquiry. You can also book a quick online meeting using our online diary link.

It’s fast

Investing in strategies like search engine optimisation, content marketing, and social media marketing all take time to build up and see results. Google Ads is much faster – once you switch on a campaign, your ads will start showing up in search results within minutes

You have control over where the money is spent

You can control when your ads are shown (for example just 9-5 Mon-Fri), which locations your ads show in, for which keywords, and which products/services you promote. This allows you to prioritise products services according to seasonal demand, to the capacity of your business or based on profitability/return.

It improves your brand recognition

Even if people don’t click on your ads, being seen at the top of the search results can improve brand recognition for you and have long term benefits for you.

It’s completely measurable

With the right systems in place you can track how many times your ads show (and when, and where), how many times they are clicked on, how much they cost per click, how many people then convert (by making an enquiry or purchase) and also how many of your enquiries go on to buy/order from you. This means you can genuinely measure your return on investment, unlike most forms of marketing.

Why work with a PPC Agency?

Managing PPC and Google Ads takes time, knowledge and expertise. Not every business has this experience, time or skill in-house. Running Google Ads yourself will usually cost more in:

Wasted budget – Google Ads has many pitfalls that can lead to wasted money
Higher costs per click (due to lower quality scores)
Lost revenue from missed sales (due to ineffective advertising)
Opportunity cost – the time you spend trying to learn or manage Google Ads is time you are not using to grow your business

Having an experienced, professional agency set up and run your Google Ads frees your time up. It also gives you more confidence that your investment will be as effective as possible. It will mean:

A better set-up account, using all the available advertising features which Google offer
Better reporting and measurement – so you can see what is and isn’t working, and make better use of your budget
Alignment with your marketing strategy
Optimisation of your website and landing pages
Ads written and designed from professionals
More leads, enquiries and sales
Better (and more measurable) return on investment

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.