You might be thinking, “Why do I need a website conversion checklist?” Well, if you're struggling to put in place an action plan for increasing your conversion rate, you've just answered your own question. Our checklist asks you a range of questions designed to optimise your website and ensure it's converting for you. Questions such as, “Has the website been optimised by an SEO professional?” and “Is the navigation clear and easy to use?” These are just starting points to get you thinking about how you could make changes and improve your website's performance when it comes to conversions. It's also important to think about some of the following things:
Each of these factors can influence your conversion rate – for example, a cluttered layout or poorly written content could send prospective customers elsewhere.
It's up to you how you use the website conversion checklist. You might want to look at each section in detail, starting from the beginning of the list and working your way methodically through the list. Or perhaps there's a specific area of your website that you feel needs attention, such as driving more (and better quality) traffic to your website's content. If this is the case, feel free to use the individual sections of the checklist as a starting point for working on issues that could be affecting your conversion rate – you don't need to use the whole list.
When you're setting up an ad campaign or marketing strategy for your website, you have a structured approach – you brainstorm, create a list of ideas and then implement the best ideas. So when it comes to increasing website conversions, you should take the same regimented approach. A website conversion checklist helps you to focus on the things that matter – the factors which could be negatively affecting conversion rates and costing you money in the long-term.
Using a list can help you to check off what is and what isn't working for your B2B business. In a few months’ time – or whenever you next decide to look at boosting your conversion rates – you'll be able to see what you did last time, what worked for you and where you could make changes this time.
It's simple to get started with your checklist – all you need is a pen and a printed copy of the list, and maybe some paper for making notes, and you're good to go. We recommend starting with the basics - things like whether or not you have a blog and how often you update content. It could be something as simple as this that's derailing your conversion rates, and you may not need to dig any deeper if the rest of your website is up to scratch.
Boosting your conversions gives you a better ROI for your PPC advertising and means you're not wasting money on marketing strategies or aspects of your website design that simply aren't working for your business. It's a good idea to sit down with your team members (designers, developers, content writers, SEO experts, etc.) and work through this list together – think of it as an 'action plan' designed to send your website conversion rates soaring.