You can’t go anywhere these days without being reminded about Social Media. Adverts and TV shows invite you to interact on Twitter and Facebook, online publications and newspapers allow you to share stories on Social Media networks, and of course we can access them on the go from all Smart devices. Social Media has become such a big part of our lives that many of us would struggle without it. It lets us communicate thoughts, messages and opinions instantly to anyone around the world, as well as giving you the power to shape opinions and actions. Why am I repeating what you probably know already? Because it emphasises the importance of well-managed Social Media in your business.
As well as communicating much more effectively with friends and peers, you can promote your business through the clever use of interaction; such as posts and links in the right places at the right times.Businesses in all industries and of all sizes are trying to do this in-house to keep up with changes in consumer behaviour. But despite their intentions, a large amount of businesses just aren’t using Social Media enough to realise its true potential.
Here are some stats from Digital Insights in 2013, to give you an idea of the scale of Social Media:
As crucial as Social Media marketing is, a lot of businesses still don’t want to spend too much time on it when there are finances to look after, employees and customers to take care of and other daily activities. Outsourcing Social Media management is a win-win situation where saving time is concerned; you can focus on running a business while your Social Media presence improves.
A great outsourcing provider can be confidently relied upon to run every aspect of Social Media without needing constant input and help from you. Monthly reports and updates will keep you informed of what has been done, so any issues can be addressed immediately and at the same times.
It’s the job of a marketing agency’s Social Media team to stay at the cutting edge of new features, so that you don’t have to. The world of Social Media is vast, instant and therefore constantly evolving, so outsourcing management will stop your business from getting left behind. Understanding the latest features will elevate your marketing strategies above the competition. Here are some of the new innovations that have appeared on Social Media over the past year:
Ultimately you will get significantly better results by outsourcing the management of Social Media marketing – providing the agency is a good one. When it’s done right, Social Media has been proven to generate almost twice the marketing leads from PPC, telemarketing, trade shows and mail. This is because people love to share experiences and feel involved in a community. 60% of consumers say when a company uses Social Media, they are more likely to share their products/services. This has led to 46% of people buying through Social Media.
An outsourced marketing agency will work hard to do the following, then regularly monitor results and act on them:
The combined effects of time saving, utilising the latest features and getting better monitored results all add up to one thing; more profit and ROI for your business! Outsourcing Social Media marketing is having more impact on business profit than ever before and its influence is growing fast. As a lead generating strategy, you will get double the amount of potential customers compared to many common forms of marketing.
At The JDR Group we provide a specialist Social Media management service that will maximise your business’s performance for the future. Sign up for your FREE marketing audit below to find out how we can improve your Social Media marketing.
Article by Laura Wootton