One of the main goals for all businesses is to appear at or near the top of search engine results. You want your website to be the first website someone sees in the search results. There are a number of ways to achieve this such as PPC, which is one of the most popular digital marketing methods. Check out this article to find out more about PPC advertising. Another one of the most widely used methods is Search Engine Optimisation or SEO.
Search Engine Optimisation is the process of boosting your rankings in search engines organically. Examples of this would be content creation and link building and making a website mobile-friendly. Search Engine Optimisation, while one of the most effective digital marketing methods, does take time and commitment in order to get the best results. The more work put in, the better the results are likely to be.
Simply put, the majority of the organic traffic to your website comes as a result of your SEO efforts. For this reason, it is vital that you make Search Engine Optimisation a priority when marketing your business online. Many businesses will optimise their website in the hope that it will appear near the top of search engines. This is not the case. You can build a website and optimise every aspect of it but if you just stop there you cannot expect it to go to the top of search engine results. It’s like building a restaurant. You can build the best one around and offer the best products and services but if you aren’t consistently working on it and advertising it, you aren’t going to the same level of success as you would if you did.
The easiest way to think about it would be: optimising your website, in terms of SEO, would be a part-time fix – effective Search Engine Optimisation is not just a one-time fix. While building a good website and optimising it is an important part of Search Engine Optimisation, it is not the only factor to consider. Additionally, by using effective ongoing SEO, you can put it together with other marketing methods such as PPC, email marketing and social media marketing. This allows you to build your organic among others.
It is important to be consistently working on your SEO. However, some businesses take this too far and go for quantity over quality. Are You Breaking These 6 SEO Cardinal Sins? They put their website and content links on any website they can, create as much content as possible and write as much text relating to their keywords as they can. Doing these things doesn’t actually help a business. In fact, it can have a damaging effect on them. If you put your website links on unreliable or untrustworthy sites, it makes your own website seem less reliable and trustworthy, moving you down the rankings. If you create content that is irrelevant, outdated, not engaging or offensive, you will move down in the rankings. If you overuse your targeted keywords or even try to hide extra keyword text on your website, search engines will find them when they crawl your site and penalise you for them.
Again, though, while it is important not to misuse these techniques, it is still vital to use them. For ongoing SEO, you should be using these techniques consistently, ensuring they are of high quality. Putting links to your site is important, as long as they’re from trustworthy sites such as trusted directories. Creating content will make it more likely for something linking back to your website to be found and could increase traffic as long as it is engaging, relevant and up-to-date. It is important to write as much around your keywords as you can as long as it is all relevant and actually makes sense.
Ongoing SEO is vital if you want to get on and stay on the first page of search engines. Creating content, building links, and improving and optimising your website as well as monitoring how your website is performing is important in making sure your business is keeping up with your competitors.
In order to get the most out of ongoing SEO, you should consider hiring a digital marketing agency to run a campaign for you. Here at the JDR Group, we have years of experience of enhancing business’ SEO. Please feel free to get in touch to find out more.