HubSpot CRM is the best sales-focused customer relationship management platform for SMEs, hands down. HubSpot CRM outperforms its direct competitors on every measurement, from its accessibility and its range of features and integrations to like-for-like price. These are bold claims to make in a software field full of excellent CRM platforms, so in this article we explain the main advantages of HubSpot CRM for small businesses and why no other CRM comes close.
5 user experience advantages of HubSpot CRM for small businesses
1) Free Plan With Extensive Features
Unusually for a premium CRM, HubSpot CRM comes with a free service plan with a genuinely usable set of tools and no usage limit – unlike many ‘free’ CRMs, whose functionality is so limited as to make them unusable without upgrading to a premium contract. Among HubSpot CRM’s free plan features are the ability to create personalised task and workflows, add and edit up to 1 million contacts, and create sales emails using any of five customisable email templates. The free tools are basic but are perfectly usable and are an excellent introduction to CRM software for business owners who are new to this type of application.
Upgrading to a premium version of HubSpot can be expensive, but the platform is scalable and modular, with flexible pricing plans to meet your requirements. If you are unsure where to start, HubSpot offers a turnkey starter bundle that includes all the core sales, marketing, customer support, and content management hubs, from as little as £38 per month.
2) Excellent Training Materials
HubSpot CRM is a complex platform with a lot to learn, but you’ll never be in the dark for training materials, as HubSpot features one of the most extensive online learning resources of any software application, with a lot of content available for free. The HubSpot Training Academy has a wide range of online guides and training videos to help users master specific features of the platform, and the HubSpot blog is one of the Internet’s best go to resources for inbound marketing news and tips.
3) Market Leading UX
As good as a software platform’s tools and features are, the true value of an application lies in its user experience (UX), and in this area, HubSpot CRM really shines. HubSpot CRM is easy-to-use, navigate, and pick up, which reduces not only the learning curve for new users, but also the physical time needed for your team to operate the platform day by day. The intuitive UX and modular architecture make it easier for your team to implement a greater range of features and use them effectively, despite the complexity of the tools available.
4) Extensive Third-Party Integrations
One of the most important user experience benefits of HubSpot CRM is how well the platform integrates with the platforms and tools your team already use, so you don’t have to reinvent the wheel to create new processes, or risk having to duplicate tasks across different platforms. HubSpot CRM integrates seamlessly with Microsoft Dynamics, Shopify, Salesforce, Workcast, Fotto, WordPress, and Gmail – among dozens of others, and more integrations are added regularly.
5) Works Well With Social Media
Social media engagement is a core part of digital sales in 2022, so HubSpot CRM helps your team strengthen their social media customer relationships by auto importing lead information from LinkedIn, Facebook, and Twitter contacts to support your lead nurturing and email marketing campaigns. This makes it easier for you to personalise your sales and marketing communications and boost your conversion rate.
Using HubSpot With a Diamond Certified Partner Agency
Many businesses purchase and use HubSpot independently on a SaaS (software as a service) subscription package, which is fine if you have adequate in-house resources to make the most of your investment. For most SMEs, however, there simply aren’t enough hands or hours in the day available to use HubSpot CRM in a targeted and strategic way that supports their sales and marketing efforts.
Implementing HubSpot CRM through a HubSpot Diamond Certified Partner, such as JDR, gives you access to a wide range of resources and experience to deploy the platform in the most cost-effective way for your team, at a fraction of the expense of employing the necessary people in-house. To discuss your options or for a free quote, please call 01332 982223 today.
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