If you are looking to enhance your Ecommerce marketing strategy for Generation Z consumers (the so-called Zoomers, born c.1997 – 2012), you should consider adding TikTok to your social media marketing mix. With over 23 million monthly TikTok users in the UK, the social platform is growing in importance year-on-year and is one of the most influential platforms used by teenagers and young adults.
For brands targeting a predominantly young audience, TikTok marketing offers a creative and fun way to showcase your products to potential customers. However, with a growing number of Ecommerce brands now jumping onto the TikTok bandwagon, it is essential to create a unique and engaging TikTok strategy for your customers – in this article, we will be discussing five tips to help you do just that.
1. Use Original Content
One of the key ways to stand out on TikTok is by creating original content for the platform and not just attempting to recycle content from Instagram, YouTube, etc. This means leaving behind the typical product shots and text, and instead using creative editing, music, and unique filters. Your TikTok content is a way to show off your brand’s personality in an individual and quirky way, making your content more relatable and accessible to a new generation of viewers.
2. Keep On Top Of What Is Trending On TikTok
TikTok is very much driven by trends; therefore, staying on top of what is currently trending and popular on the platform is essential for sustaining your relevance. This may include using viral challenges, memes, and hashtags related to your industry or product to boost views and search visibility. Popular trends from other influencers and brands can also provide content inspiration that you can use to develop a unique yet relevant identity for your brand.
3. Use Special Features On TikTok
Take advantage of TikTok’s various special features, such as the Q&A poll, to directly connect with your audience, or use the Duet feature to play another video next to yours for comedic effect. These features not only make your videos more entertaining and engaging but also show your audience that you’re willing to interact with them on their terms.
4. Consider Connecting With An Influencer On TikTok
Many TikTok influencers have a large following and considerable influence over their audience. Therefore, researching an appropriate influencer for your brand and developing a relationship with them can help you reach a large potential audience who may not have discovered your brand yet. TikTok influencers can help you in several ways, from promoting specific products on their profile to simply giving brand mentions in their videos to develop brand awareness and drive traffic to your website.
5. Use The TikTok Shopping Feature
In 2020, TikTok launched an on-platform Ecommerce feature that allowed brands to add clickable links to their videos. This makes it easier for users to purchase products without leaving the app and is a huge opportunity for Ecommerce businesses to increase sales among their TikTok followers. The shopping feature can also be used to showcase customer reviews and testimonials, driving traffic to an external website or other social media accounts.
Next Steps
To find out more about social media marketing for Ecommerce businesses, please claim a copy of our new Ecommerce Sales Guide and get in touch with us directly for bespoke advice and support from our Social Media marketing team.
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