I can imagine your first thought about Google AdWords remarketing is that you have absolutely no idea what it is or how it works. I bet you’ve most certainly encountered Google AdWords remarketing without even realising it. This marketing method is one of the most rewarding methods you can use online and it can undoubtedly help to bring in those extra customers you thought you lost on your website.
What Is Google AdWords Remarketing?
“Remarketing lets you show ads to people who have visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.” - Google
In simple terms, remarketing is simply following people online who have visited your website. This is done by showing specifically targeted ads across the web to the same user who visited your website. There are different levels of remarketing but the concept is the exact same, it’s just you can target different users in different ways.
You’ve been on Amazon and have been looking for a new TV. You’ve browsed the site for a bit but not made any purchase. You then leave this site and begin to browse on other websites. You will then notice that an ad has appeared across many different sites all displaying and promoting TVs. Is this a coincidence? No this is all down to remarketing.
Just How Can Remarketing Help Your Business?
As mentioned above remarketing is all about staying at the forefront of a user’s mind. Remarketing is an extremely powerful marketing method as it does just that, very easily. Remarketing offers you the chance to follow your past website visitors around the web with ease. You can control how often the ads are shown to a past visitor on a daily basis and you can also select other settings which can determine when and how a past visitor sees your ads.
As you can imagine this alone can be an extremely powerful marketing method if completed in the correct way. Your ads need to look the part but you also need to make sure your actual website is up to scratch too. You don’t want to spend the time and money following visitors around the web but then only try to send them back to a poorly designed website.
Just like with any marketing you can’t just focus on one aspect and think that’s it, you’re sorted for the rest of time. The online world is forever changing and you need to make sure you’re keeping up with current and future trends. Remarketing is not a new feature which has only come out this year but it’s still a very underrated and under used marketing method.
As with other Google AdWords campaigns you can control your remarketing campaign within Google AdWords itself. This means it’s extremely easy to set up and to manage, so why not give it a try today? If you’re not 100% sure of how it all works simply give one of our experts a call today on 01332 343 281 and they will discuss with you the best way to move your marketing forward and how remarketing can play a part in that.
