There is no doubt about it, YouTube has completely changed the way we do certain tasks and has changed the way we use the internet. Videos are becoming more and more powerful and have become a part of everyday life now. You can't help but to speak to family and friends about the latest videos you have seen. If you are ever unsure on how to do something, you go straight to YouTube and there are always a large amount of videos to help. With this being said, you may be surprised to know that many businesses are totally ignoring video marketing as a marketing tool. When used effectively, video marketing can dramatically increase traffic to your website and can bring in new customers.
In this article I will be discussing the potential of YouTube for your business and how you can use video marketing to bring in new traffic and new customers.
Lets get started and look at the potential of YouTube...
Potential Of YouTube
With a reported user rate of 1 billion per month you can see why so many people rate YouTube, and this figure does not look like it is slowing down anytime soon. YouTube is considered to be one of the best video platforms in the world and it is easy to see why. With being able to upload videos so easily there is no reason why your business shouldn't have a YouTube profile. Creating a profile is the easy bit, getting good views and traffic back to your site is where the hard work starts. You may be in an industry where you think YouTube won't help, but I am sure this is not the case. For example, take a common question that is asked in your industry. Now take the question and put it into YouTube, are helpful videos coming up? 9 times out of 10 this will be the case, and if your clients/customers are taking to YouTube for answers, then you could be missing out on starting new relationships.
YouTube relationships can soon lead to new customer relationships, and this can be done in a number of ways. A lot of businesses think that YouTube is merely for 'joke' and 'funny' videos, and although YouTube is known for internet video sensations, you can soon turn it around to benefit your business! Some great videos you can post as a business are:
YouTube Competitions – What's a better way of inciting potential customers than by offering them a competition to enter? This can help with traffic to your website if you send people to your site to enter, great for more brand and website exposure.
How To – If people in your industry are consistently asking the same questions then a 'how to' video campaign can be very effective. This will not only help answer peoples common questions but it can also show you're a market expert. This can go a long way as you will soon get a name for yourself in your industry. Also people watching the ‘how to’ videos will more likely make enquires on your website when they are ready to learn more.
Workforce Challenges – Give new customers an opportunity to learn more about your work members. This can be great for building that extra bit of trust, as your customers will be able to put a face and personality to your staff.
Charity Fundraisers – If you're a business that does a lot of charity fundraising then why not film your adventure? This will give great awareness for the charity you're fundraising for, and it will also show the human side to your business.
Promotional – There is nothing wrong with uploading self promotional videos, it is a great chance for customers to learn more about the products or services you offer. A great feature to add is a call-to-action at the end of the video to help prompt people to either call or visit your website.
Potential Of Video Marketing
Now let's look at how video marketing can be used to help your business and help build your brand. Video marketing is all about getting expert information out there through the power of video.
A common phrase is 'video views don't turn into customers', and this is a common misconception. Just because a customer has watched a 'how to' video it does not mean they will simply watch and leave. If you successfully put your brand to your videos, you will soon become a known expert in your industry, and what can be better than that? The more people that see and hear about your business and your brand, the more traffic you will see to your website.
A key ingredient to having a successful video marketing campaign is to provide knowledgeable and useful information, whilst keeping your brand at the forefront. The more you can show customers about your brand and your business, the more you will stay in people’s minds. A recent article we posted about video marketing can be found here - James Corden Takes On American Chat Show Giants Using YouTube – Video Marketing Lessons You Can Add To Your Marketing Strategy
If you continue to keep up with the latest trends and new marketing strategies, you will give your business a great chance of becoming even more successful and gain even more new customers and clients.
