The HubSpot platform provides a robust suite of ad management tools for SMEs looking to simplify and streamline their social media advertising campaign. The ability to reduce complexity and focus on the highest-performing content and the most appropriate platforms for your customers is the key to making sure that the money you spend on social media delivers the ROI you expect. Read on to find out the benefits of the HubSpot ad management tools for your social media advertising strategy.
1. Centralised Ad Management
The more social media platforms you advertise on, the more time-consuming and complex it can become to manage your strategy. HubSpot gives you a single interface through which to manage all your advertising feeds (e.g. Facebook, LinkedIn, Instagram, and so on), in one place, allowing you to filter your results by platform and monitor your overall performance.
2. Save Time And Increase Efficiency
HubSpot ad management tools allow a centralised approach to ad performance tracking, which reduces the need for manual processes and the necessity to juggle multiple spreadsheets. This makes it easier and faster for your team and agency partners to access metrics such as advertising spend, leads generated, and conversions – all in a matter of a few clicks, and without having to log into multiple accounts.
3. Comprehensive Reporting And Insights
HubSpot provides a range of comprehensive reporting tools that allow you to track results across the platforms you use, identify which ads generate the most leads, revenues, and conversions, and make real-time adjustments to your ad budget and strategy based on objective data. You could, for instance, reallocate funds from underperforming Facebook Ads to better performing LinkedIn Ads.
4. Streamlined Lead Management
HubSpot also makes it easier to manage the leads generated through social media advertising for greater synergy between your marketing and sales teams. The tools track the entire customer journey, clearly showing which ads led to each conversion. At the same time, marketing staff can view and export lists of leads generated by individual adverts and campaigns through HubSpot, making them easier to hand over to your sales staff for conversion.
5. Ad Creation Features
The social media platforms all have different rules and procedures for creating adverts. HubSpot simplifies the process with a range of guided sequences for all the leading platforms, saving you valuable time. For Facebook Ads, for example, HubSpot provides sequences for ‘attract ads’ to target awareness stage audiences, ‘engagement ads’ to encourage greater interactions with your business, and ‘conversion ads’ to drive specific actions such as purchases or downloads. Custom workflows can also be configured so that your buyers are ‘retargeted’ with the next ad in a sequence based on their engagement or behavioural cues, increasing your conversion rates.
6. Cross-Platform Performance Tracking
The only authentic way to determine which social media platform is most deserving of your investment is to track the performance of your adverts across different platforms and over time. HubSpot empowers you to make informed decisions in this regard by quickly analysing the platform that delivers the best return on investment, the most qualified leads, and the most revenues. Based on this insight, you can reduce or stop funding underperforming campaigns and channels and increase investment in successful channels for better allocation of your resources.
What Next?
Get in touch with the inbound team at JDR today and discover how to use the HubSpot ad management suite to deliver more effective social media advertising campaigns.
Image Source: Canva
