As an ecommerce business owner, it’s your responsibility to have every strategy in place to ensure the success of your business. One of the most influential aspects of marketing online is social media, and with the help of the marketing partner, such as JDR, you can make the most out of platforms like Facebook, Twitter, and Instagram to improve your client base and spread awareness of your brand. Below are just a few of the most prevalent ways social media can positively influence the success of your brand.
Establishing An Engaged Audience
One of the largest benefits of turning to social media for ecommerce business is your newfound ability to establish an engaged audience. Your audience is responsible for the success of your company and the more they feel like they’re a part of your business, the more loyal they’ll be. By adding this value to your pool of customers through curated and high-quality content, your audience will begin to trust you and your products. Trust is the single most important factor required to make a purchase. If you're struggling with content ideas, read this great article - 10 Content Creation Ideas to Keep Your Readers Hooked.
Maintaining Engagement With Customers
As a company, it’s also your responsibility for your customers to feel like their opinions matter, and with the use of social media, you can enhance your engagement with your customers. You’ll be able to log into your social media pages and reach out to customers with questions about the products and provide stellar customer service. Not only is it easier to evaluate and solve customer to business issues, but it also makes correspondence much faster. The faster you can get back to your customers, the more impressed they’ll be with your customer service, enabling them to return to your website to purchase more items at their leisure. Also, businesses with high customer service ratings are more likely to attract word-of-mouth traffic from friends of current or past consumers.
Reaching A Larger Audience
The internet is an incredibly vast space and people from all over the world are logging into the most popular social media platforms on a regular basis. Instead of focusing your marketing efforts on your immediate area, you’ll be able to spread the news about your brand across the world, penetrating new markets. As an ecommerce business, you’ll have customers from anywhere ranging from Australia to North America, as well as closer to home. Also, you’ll have access to the friends and family of customers around the globe, increasing your consumer base ten fold.
Showcasing Your Brand
Why would you put all that time and man hours into developing your product content if you didn’t intend to promote and share it online? Unfortunately, just because you create phenomenal content doesn’t mean that it’s going to get out there and become known. When you invest in a social media marketing strategy tailored for ecommerce businesses, you’ll be able to showcase your brand through well-known channels that are responsible for handling millions of users on a daily basis. You’ll also have the ability to transform your customers into advocates of your brand, demonstrating the benefits of what your products and/or services have to offer.
Boosting SEO & Website Traffic
At the end of the day, the majority of your customers won’t be buying your items directly through social media, although direct monetisation is becoming more prevalent on Facebook and Instagram. Instead, your focus should be driving your social media traffic to your website or mobile app where they can add products to their cart and go through the checkout process. With the help of your social media channels, you’ll be able to direct a sufficient level of traffic to your website to boost your sales, as well as improving the SEO and traffic aspects of your site.
The more visitors that you attract on a regular basis, the more likely search engines are to rank your website at the top of SERPs (Search Engine Result Pages). This means that once someone searches for a keyword related to your brand, your website will be one of the top links they can click on. Users are far more likely to visit one of the top three links of SERPs. Essentially you will be focusing your efforts on building brand awareness through social media, but it will also give your website the standing it needs to attract organic visitors.
Improving Sales
According to industry market research, nearly 80% of ecommerce businesses that use social media tend to outsell competing companies. Not only will you be able to attract more customers, but you’ll also have the ability to train staff to further your sales. By honing the skills needed to manage a company’s customer service page and to reach out to customers and entice them to buy, your business will experience a surplus of sales simply as a result of knowledgeable employees and social media experts.
Eliminating Marketing Costs
An important feature of owning a successful business is understanding the amount of money that needs to be reinvested. The age-old saying, “You need to spend money to make money” is true, particularly when it comes to marketing. Some businesses have yet to grasp and understand the true power of the internet and social media, as they still rely on traditional marketing methods such as cold calling and print advertising.
Instead, imagine being able to use a cost-effective service to attract more customers than traditional marketing methods could ever dream of. Once you are able to establish a reliable amount of momentum, your brand will start to trend, customers will start to share your content, and your profits will inevitably outweigh the costs associated with using online marketing tools.
Eventually, it will be as if using social media to spread brand awareness comes at no cost to you and your business. With the help of our team of marketing specialists, you can rest assured that you won’t be one of the many companies who simply waste their time trying to harness the power of social media, without ever seeing tangible results.
With ecommerce, it is imperative that you consider all forms of online marketing to use to your advantage. From establishing a loyal client base to eliminating marketing costs, using sites such as Facebook, Instagram, and Twitter has never been easier, or more profitable.
