Google Ads is an extremely powerful advertising tool for reaching large audiences in a short timeframe, and has a range of precise targeting options to help you connect with customers actively searching for your services or products. However, many businesses feel apprehensive about using Google Ads, and there are several reasons for this.
The platform can, for instance, be overwhelming and complex for people unfamiliar with digital advertising, and many business owners are concerned about the risks of wasting their budget or mismanaging their campaign. The perceived cost is also a deterrent to many users, with the fear of falling short on their expected return on investment if they are unable to manage or optimise their campaign effectively. And lastly, the need for regular monitoring and adjustment can be off-putting for business owners without the dedicated time or resources.
For these reasons, many businesses hire an agency or specialist to manage their Google Ads campaigns on their behalf. Is this something that would benefit your business?
Pros: Advantages Of Hiring Someone To Manage Your Google Ads
1. Experience and expertise – one of the main advantages of hiring a Google Ads specialist is the knowledge and experience they have of creating effective advertising campaigns and optimising them for better performance. A Google Ads specialist will also keep themselves up-to-date with the latest best practices, changes, and trends in Google Ads so that you don’t miss out on any opportunities or fall foul of any rules changes.
2. Better ROI – a Google Ads expert can help raise your return on investment by optimising your ad spend over time, helping you target the right audiences, select the right keywords, and help you develop the right content strategy to increase conversions.
3. Continuous monitoring and optimisation – a dedicated Google Ads manager will continually monitor the performance of your campaigns, making the necessary adjustments on your behalf to improve performance and address any issues promptly.
Cons: Disadvantages Of Hiring Someone To Manage Your Google Ads
There are a few potential disadvantages of working with a Google Ads agency that you should be aware of, for example:
1. Cost: the fees charged by a Google Ads professional or agency should be factored into your budget, and this can be prohibitive for small businesses on a shoestring.
2. Variable quality: not all Google Ads agencies deliver the same level of results or expertise, so there’s always the risk of partnering with one that doesn’t meet your expectations. Carefully check each prospective partner’s reviews, qualifications, and experience to ensure you get the right fit for your business.
3. Dependence: relying on an agency to manage your Google Ads campaigns can create dependency, making it a challenge to transition to in-house management if you desire this in the future. However, this isn’t an issue with all agencies. To avoid it, we recommend working with a consultative agency, such as JDR, for whom part of their role is to actively share knowledge, working alongside your in-house people to maximise your resources and give you even greater control over your budget, business goals, and advertising objectives.
Making The Right Decision For Your Business
If you’re looking to increase visibility and drive traffic to your website and you don’t want to solely rely on the slow burn of organic SEO to do so, Google Ads is a great use of your marketing budget. However, to get the best results from Google Ads, an established budget, combined with a consistent and measured management approach is essential. Businesses that ‘dabble’ in Google Ads rarely achieve the ROI they hope for, and often end up eating through their budget with little to show for it.
Working with an agency to manage your Google Ads helps you make the best use of your budget and gives you the insight and support to track your performance and adjust your advertising strategies as appropriate for the best return on investment.
To find out more about Google Ads and how to maximise your returns, please get in touch with the specialists at JDR today by clicking here.
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