Imagine you've slaved away making a superb video on one of your keywords to help your business generate new leads. You've uploaded it to YouTube and yet it doesn't appear in the search engine results. You feel annoyed and confused right? What do you do?
Before we begin with top tips on how to increase your visibility, you should know that video content is ranked in terms of:
Best practices when optimising your YouTube channel include:
Avoid uploading slide-shows or a series of images with snippets of text on screen as this type of content is outdated and frankly boring. Instead your videos should be rendered in HD, have real live footage and voice overlay. We also recommend practising your video camera technique because shaky hands and fingers over the lens is a massive no no! The local market is currently oversaturated with various businesses fighting for the same clients; for this reason your videos need to pack-a-punch and be entertaining or your customers won't give you the time of day.
It's also important that your video is branded in a flattering way. The font style, colour scheme and logo should align with your existing website, blog and paid advertising otherwise your customers won't be able to build an accurate picture of your business in their head, leading to disassociation.
Search engines like YouTube actively seek out new, refreshing content. It therefore makes sense that in order to rank highly you must upload a variety of videos. Different types of video you can try out include:
It sounds obvious but customers hate being tricked. Customers will click the 'thumbs down' button if the content in the video doesn't match their expectation, therefore the wording, thumbnail and description of the video must be line with your industry.
Is there a topic or question that people are asking online but no one is answering? For example, let’s say you're an insolvency practitioner who helps companies with debt. According to Google Analytics roughly 300 people are searching for 'ways to cope with company debt'. After performing a quick YouTube search you realise there are no videos covering this topic. Your team should immediately begin creating content to fill this gap. YouTube's algorithms will crawl through your content (including the title and the description) and flag it in the search engines to match this search term.
How long should your videos be? Honestly, that's like asking how long is a piece of string. There is no right or wrong answer, for example, an interview with an MD might be 20 minutes long, whereas a product review might be 3 minutes long.
One thing is for certain though – you must cut out the waffle and get straight to the point. Your viewer should be hooked from the minute they click play, to the minute they exit the video.
For more information and advice on video marketing, check out some of our related articles:
Contact the JDR Group today to book a FREE 20 minute online meeting with our marketing expert Andy Gibbins. Andy will take a look at your current marketing efforts and help you pinpoint areas for improvement.