Effective marketing is one of the cornerstones of business success, but there’s something even more important: the ability to manage your marketing campaigns efficiently so they boost your bottom line and improve productivity. This is where marketing automation comes into place, as this system uses advanced software to follow up on leads, reach out to customers, and perform other critical and highly targeted marketing tasks.
Marketing automation can simplify time-consuming processes in your business operations. The most obvious benefit and one of the reasons why it has been so widely and quickly adopted by businesses of all sizes is that once marketing automation is implemented, it can reduce backlogs and free up employee time so they focus on high-priority tasks. But this is not the only benefit: here are three additional ways in which marketing automation can save time in your day-to-day business operations.
We live in the age of agile, a transformative approach to business that focuses on flexibility and creating value to better deal with complex and ever-changing needs and customer profiles. Marketing automation software embodies the essence of agile working methods, as it can handle, analyse, and act on vast amounts of data swiftly. Not only that, it also enables you to monitor results and tweak or adapt your practices in response to customer needs.
Email marketing is time consuming and not always as productive as one would expect. According to recent surveys, the average open rate for email campaigns is barely 20%, and more than half of marketing specialists struggle getting the desired click-through rates. People fail to open emails or click on the links to your page because they are not relevant enough, but marketing automation has been built to deliver personalised emails and use targeting and retargeting techniques (such as abandoned cart emails) to keep engagement high.
Where marketing strategy is involved, a basic rule of thumb is the more targeted bases you’ve got covered, the higher the chances that your message will elicit a positive response from customers. But trying to tackle many fronts at once often causes backlogs, especially if you don’t have a dedicated marketing team. Marketing automation systems allow you to implement an effective multi-channel marketing strategy. These systems can identify audience needs and the platforms they engage with the most, and then deliver your message using multiple channels, whether those are email, chat, social media, etc.
If you want to optimise your resources and streamline your day-to-day operations, marketing automation should become part of your business strategy. At JDR we are business growth specialists with in-depth knowledge of how to make marketing automation work for you and your business. Get in touch to find out how to use a personalised marketing automation strategy that frees up time and ensures a better ROI on your marketing efforts.
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