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Why Blog Articles Often Have High Bounce Rates (And What To Do About It)
Producing regular articles for the blog on your website is a way of significantly growing your website traffic, building an audience, establishing you …
3 Steps To Marketing Automation
If you want to increase your turnover you must increase your sales, right? Great - so where do we start? Well in order to increase your sales you are, …
Why Do Different Website Analytics Programmes Show Different Stats?
Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different p …
Get Off The Love Island Sofa And Get Onto The Marketing Automation Sofa!
Another year, and another series of Love Island draws to a close. It’ll be back next year but it’s been a controversial one this time, and it seems to …
Do Instagram Likes Really Matter?
I have said it before and I will say it again when it comes to social media: even though it may not seem like it sometimes, it’s quality - not quantit …
HubSpot Vs Zoho - Which Is The Better CRM & Sales Software?
Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and f …
How To Effectively Use Content Marketing For Lead Generation
You may have heard sentiments like these spoken about content marketing: ‘Effective lead generation depends on high-quality content.’ ‘Content is king …
How To Add Contacts With HubSpot
A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go a …
Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?
When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can de …
Marketing Agency Vs Marketing Apprentice - Who Should You Hire?
When deciding how to approach your marketing strategy, you’ll most likely be faced with two options: hire a marketing apprentice, or work with an agen …