Let’s face it, we live in a world where people would rather make a post online to someone rather than actually picking up the phone and talking to them. The online lifestyle has completely changed the world we live in today. Everyone turns to the internet and Social Media sites to learn the latest news, contact friends, play games, order shopping plus much more! There is no chance of ever getting away from the online world that sucks so many of us into it. In this article, I will be discussing why it’s so important to target your customers and clients online rather than just relying on ‘word of mouth’ marketing.
Let’s get started…
Greater Audience Presence
One of the biggest and most important reasons to turn to modern online marketing is because the audience volume is so high! No matter who your customer and client market are, I can 100% guarantee that every single one of them makes daily Google searches, whether it be a personal or business search. It is reported that on estimate over 5 billion Google searches are performed every single day, and that is a statistic which isn’t going to slow down anytime soon. This just shows the power which Google holds when it comes to the online world.
It isn’t just Google which people are turning to when browsing online, the number of people using Social Media platform is also incredible. It is reported that over 1 billion people are now active on Facebook, over 400 million people are on Instagram and over 300 million people are on Twitter. These figures don’t lie and just shows how many people are actively using Social media. If you don’t currently use any Social media accounts for your business you seriously need to review your marketing strategies and invest money in Social Media Marketing.
Quicker Response
Another reason why online marketing works so well is that businesses can get such quick responses. By this, I mean businesses can quickly see how well their online marketing is going and compare this to any other form of marketing they may be doing. Another quick response is that potential customers and clients can quickly view your online content and learn more about the services or products you offer. You’re able to produce one piece of content which can then be shared across different platforms. This can then be viewed by a very large amount of people. If you compare this to sending out a sales guy to a local area the return on investment can be massive.
Easier To Monitor Results
Results can be a lot easier to monitor when using online marketing strategies. With some marketing strategies, it can often be unclear as to just how well that campaign is going and this can lead to unanswered questions. With online marketing, you’re able to monitor all kinds of different statistics which can all show how well your campaign is going. Every business will have different goals and with online marketing statistics, you’re able to track and monitor these goals.
Common goals that are set within online marketing include:
- Increase website traffic
- Increase blog views
- Increase in form submissions
- Increase in Social Shares
These are just some examples of the goals that can be tracked when running an online marketing campaign.
What To Do Next…
The more content you’re able to produce and publish the more people you’re able to get your business in front of. The boundaries are never ending with online marketing and there are always new methods which your business can try. If it’s the case that your business is not currently running any kind of online marketing strategy simply get in touch with us today and speak to one of our experts.
