Increasing visibility in local search results is an essential strategy for attracting nearby customers. As voice searches and mobile-first indexing reshape the digital space, local Google SEO mastery is more important than ever. The following best tips will help you refine your strategy and improve your results in 2025.
Create More Local Landing Pages And Articles
One of the most effective ways of expanding your visibility for local searches is by creating dedicated local landing pages and articles to show your areas of operation. This is especially important if your business operates in multiple cities or parts of the country. Dedicated landing pages for each region will help you rank more effectively in each place and will also boost the visibility of your core website.
An East Midlands catering business could, therefore, create pages for each key area titled:
- Wedding catering services in Derby
- Affordable corporate catering services in the Nottingham area
- Leicester event and party catering services
By using local landing pages, you can also optimise your content for specific markets in your areas, such as your wedding customers in Derby, party people in Leicester, and your business customers in Nottingham, in this example.
Each page should feature:
- Unique, location-specific keywords, such as towns and villages you serve in the area
- Testimonials or customer stories from the area
- Local imagery and context (where appropriate – your landing page shouldn’t read like a tourist guide)
If you use Google Ads, local landing pages can also boost local PPC campaign outcomes.
Use ‘Near Me’ And Voice Search Queries
A lot of people now use their phones to locate services near their current location. This differs from traditional SEO in that voice search queries tend to be longer, more conversational, and location-specific. To make your business more searchable through voice assistants like Alexa and Siri, therefore:
- Address Common Voice Questions In Your Content: Identify the queries that local customers might use, such as ‘Best Indian takeaway near me that delivers’ or ‘electrician available today in Long Eaton, ’ and use these as the basis of blogs, FAQs pages, videos, and social updates.
- Use Schema Markup: Schema markup or structured data makes your web content easier for voice assistants to identify and interpret, increasing the chance of it being read aloud.
- Click To Call Buttons: as most local searches happen through mobile devices, allow mobile users to immediately call your business with a single tap button from your website, maximising the chance of last-minute local custom.
Encourage Local Backlinks
Backlinks – which are links from other websites pointing back to yours – are a traditional but still powerful way of improving your search ranking for local customers. For local visibility, the emphasis of these links should be on local or community-based connections. Ways to develop them include:
- Partnerships With Local Organisations: including collaborations with local charities and schools, partnerships with local businesses and shops, membership of Chambers of Commerce and other business networks, and so on.
- Listings In Local Directories: Submit your business information to local directories and social media pages serving your local area.
- Create Shareable Content: create blogs, ebooks, webpages and videos relevant to your business that local customers and stakeholders will want to link back to, such as The 2025 Derby Good Coffee Guide or The Ultimate Nottingham Home Energy Efficiency Checklist.
What Next?
Contact JDR today to discover how you can expand your customer base in your local market. Call us on 01332 215152, or send us a message by clicking here. Our experienced team will be in touch soon.
Image Source: Canva
