With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly sells your product, encapsulates your business messages and encourages repeated use.
Structuring a website properly can be difficult, especially if you are new to web design or website structuring. Balancing the many necessities to optimise your website is challenging, and so our experts have created a brief guide on properly structuring your business’ website in order to make it professional, well integrated and well designed to add value to your brand and products.
Not only must you ensure that your domain is easy to remember, easy to find and clearly shows the nature of your business, but the rest of your content headers should also do the same. By having punchy and informative titles which are easy to navigate, end users can navigate your website with ease. It’s also important to use SEO keywords throughout your headers as these are weighted more heavily by search engine algorithms.
When designing a website, many people forget just how important the page’s footer is. It should be a place where users can obtain your contact information, information about your business support hours, links to social media platforms and channels, as well as a sign up/newsletter subscription page. Essentially, it should show the customer exactly how to get involved with your business across all of its platforms.
Not all websites include a blog and this is a fundamental mistake. Not only does a blog offer the customer informative posts about topics relating to your business, and thereby answering some of their potential questions, but it also helps to maximise SEO through integrated keywords. Having a blog means your website is more likely to feature higher in search engine results, and the additional website traffic generated through this will have many benefits for your business. Blog posts should also be shareable and allowing users to connect these blogs with their social media pages will help to increase the people who access your site.
Since the vast majority of phones are now connected to the internet, and people are more likely to use their phones for searching while on the move, it is essential to structure your website in a manner that is mobile friendly. If your site cannot easily be viewed on a mobile device, then potential customers will find competitor sites which are easier to use. Instead of having a long horizontal menu running across the top of the screen, incorporate a drop down ‘hamburger’ menu for mobile devices.
While these are the most important features to consider when structuring your business’ website, it is by no means a comprehensive list. A properly structured website should be well integrated (which comes from correctly using internal hyperlinks), look professional and add value to your brand, company, and products. Website structuring can be difficult but by following the above advice, your end users will find your website far easier to navigate, increasing your brand reputation and sales.