You don't need to create a separate mobile site – in fact, doing so could mean spending more time, and money on your website. Responsive design ensures that your website uses the same HTL code on all devices, implementing various CSS style rules that effectively optimise the site on a range of different devices. What does that mean?
Responsive design can save you time and money – it's well worth it. Find more benefits of having a responsive site here - 10 Benefits of Mobile Websites: Why You Shouldn't Get Left Behind.
Those sites that require pinching to zoom and view small content are not mobile friendly, despite what developers might tell you. Your website should be viewable on all devices by simply navigating with your thumb – as many of us do when viewing sites on our mobile device on the train, bus or when we're out and about. Make sure you space out buttons and menu options so that even those with larger fingers can easily navigate – there's little more annoying than having to zoom in to click a tiny button.
Sometimes, simplicity trumps complexity. When you're optimising your website for viewing on mobile devices, a clean layout and concise copy will go a long way. Too much distraction such as images and videos can detract from the impact your website has on a visitor. If you are including images or videos, using smaller files minimises loading time, making it less likely that visitors will bounce.
Your contact information – such as your email address, phone number and address – should be easy for visitors to find. Sometimes mobile visitors are in a hurry and just need to find your contact information or opening hours. Make life easier for them, not harder.
Nothing is more frustrating than trying to view Flash content on an iOS device or attempting to watch a video on a site when it isn't compatible with your device. If you're frustrated by this, imagine how your customers will feel? Including a video on your mobile site is a great idea, but ensure that your player runs HTML 5, as it's compatible with most mobile devices. Using a lightweight player minimises loading times, providing a superior user experience.
Nobody wants to fill out a length form with hundreds of drop-down options when they're on a mobile device. So make your forms as short and easy to fill out as possible – ask for the bare minimum information you need to contact leads, such as name, contact number and email address. You can take advantage of the technology built into mobile devices to optimise your forms too – for example, a phone's GPS can allow address fields to be pre-populated.
It goes without saying that once you've optimised your website for mobile viewing, you'll need to ensure it looks good on all types of mobile devices, including Android, Windows and iOS devices. There are a range of tools out there for mobile testing, such as Solidifyapp, so take advantage of these to ensure your company's website is the very best it can be, however it's viewed.
It doesn't have to be a challenge to ensure your website is mobile friendly – just a few tweaks and a little bit of thought for the user experience and you'll have a site that looks great on any device. Remember, if you're in doubt about anything, keep it simple and you can't go wrong. If you're still unsure about a mobile friendly site read this useful article - 5 Reasons You Need To Have A Mobile Friendly Website.