A lot of manufacturing companies today face significant challenges when trying to boost the number of clients they serve. There are a number of factors to consider when trying to get more clients for your business. Does your website present a strong image and accurately convey the quality of your products? Is your business active on social media? Can people easily view the range of products you have to offer? Do you interact with your clients enough?
If the answer to any of these questions is no, it means your business may be missing out on potential clients. So, here’s what you need to know if you want to attract more clients to your manufacturing business.
If you hold your products to a high standard, you should also hold your website to a high standard. If you don’t have a good quality website, potential customers may think you don’t provide good quality products. For a lot of potential clients, your website may be the first thing they see of your business and, if it’s dated, they will more than likely condemn your business and go somewhere else. Simply put, a fresh, well-designed website can give your business the strong image it needs to keep potential clients interested in your products.
Furthermore, your website is the perfect place to at least list your products. Your website doesn’t need to be used as a platform to actually sell your products but to convince your clients they want to buy them. You can focus your website on informing potential clients about your business and products, and try to persuade them to buy. If your products aren’t included on your website, the client hasn’t got much of an idea of whether your business can supply what they need and may instead use a competitor.
Is your business active on social media (when I say active, I don’t just mean a post on Facebook every now and then!)? If not, you’re not reaching as many people as you can and, therefore, are losing potential clients. It’s not enough to be active on just one or two media platforms either as each media platform has a lot of benefits that could help you increase your reach. Making use of social media means you can give all your followers updates and advice as well as posting various other content such as trivia and offbeat posts. This can generate more interest in your brand as people may keep an eye out for your posts.
In addition to this, social media platforms allow you to effectively communicate with clients and potential clients with ease. You can deal with queries and concerns, respond to messages of praise and take note of any suggestions clients may have. This shows to clients and potential clients that you actually care about what they have to say and their thoughts are heard, which embeds a positive view in their minds of your business.
You can tell everyone how good your business is and how it’s better than all other businesses, but if you constantly promote just how good you think your business is, people may think you only care about bringing in more clients. Current clients may also feel underappreciated. You don’t want any of your clients or potential clients to think this. Instead of just promoting yourself, take some time and create some compelling content. This could be video guides, for example, that show people that you are there to help people in some way regardless of whether they are a current client or not.
Creating content to show clients can make them feel more engagement between themselves and your business. They are more likely to retain some interest in your business as you will have helped them without seemingly helping yourself. Creating content for everyone to see means you aren’t shutting potential clients out.
As much as you want to get new clients, don’t forget about your current clients. Imagine an interview for a job. The interviewer would be the potential client and your referees would be your current or past clients. There’s no way the interviewer would offer you a job if your referee didn’t have anything good to say about you. You need to give the clients you already have an experience and products they can be completely satisfied with. In fact, you should aspire to offer a better service than all of your competitors and make it easy for your clients to recommend you to others.
Both your website and your social media accounts can be used to encourage clients to give their views on your business. Your site can include testimonials and your social media accounts can be given ratings. This gives potential clients a better idea of what they can actually expect from you and makes the good things you say about your business seem less biased as it can be proven by what your clients have to say.
So, having read through this article, can you say you’re doing everything you can to get more clients? As already mentioned, if you’re not, you could be losing a lot of potential customers. If you’re still unsure about how to go about getting new clients or don’t know whether what you’re already doing is enough, get in touch with a member of the JDR team. We can walk you through everything you need to do, everything we can do and what results you can expect. Don’t hesitate, give us a call.