Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.
Marketing automation can mean much more than being able to click ‘send all’ on a group email list or schedule a social media post. It can automate elements of the entire buyer’s journey, from lead generation through to sales conversion, and customer experience.
Automated workflows are about “triggering relevant and timely actions based upon context”. If someone visits your site and expresses an interest in your services – for example, by clicking on a call to action, watching a video or filling a form out – the software will trigger pre-designed responses, such as a personalised follow-up email.
The following tasks can be automated with this type of software:
Many companies benefit simply by bringing all internal stakeholders onto the same page by making it possible to see reports and analytics of both marketing and sales in the same software.
Sales strategy and marketing automation can go hand-in-hand. Marketing automation software helps you align marketing and sales strategies to help your salespeople become more efficient and produce better results. If you are falling behind your sales targets, get in touch with JDR today. We specialise in helping companies get the best value from marketing automation and other marketing tools and strategies. We also offer a free inbound marketing audit, which is an ideal starting point for establishing where your digital marketing strategy can be improved. Get in touch to arrange a suitable time.