HubSpot CMS is a dynamic web design and hosting platform for businesses of all sizes, with particularly strong benefits for small and medium-sized companies. The platform’s extensive range of features and tools makes it straightforward to develop and manage stylish modern websites, even for business owners with little or no experience in web development.
HubSpot CMS provides numerous design options for users, empowering businesses to create visually appealing and (importantly) user-friendly websites with a few clicks of the mouse, thanks to its responsive design capabilities. This means that websites built using HubSpot CMS are set up to look great and function perfectly on any device, from small smartphones to desktop PCs.
HubSpot CMS comes with a drag and drop web editor and design interface that allows you to create and edit page layouts with a mouse (or your thumb, if using a tablet) without having to touch a scrap of code. You can add and arrange modules, and even create custom modules to suit your specific needs at a click of a button – and the development version of the website looks exactly as it will do on the customer’s screen, so you can adjust it as many times as you need until you are happy.
Using HubSpot’s multi language content creator, you can translate and manage your content into multiple languages in real time, and easily switch between different language versions of the page and track performance for each one. This is a very useful feature for businesses with a European-facing or global audience.
HubSpot CMS provides valuable real-time SEO guidance as you design your website and build your content, setting your website up for a good start on Google and helping improve your search engine results over time. Advice includes tips on how to optimise your page titles, URL structures, meta descriptions, and more.
The HubSpot CMS Design Manager combines all the tools you need to build a state-of-the-art business website while giving you the flexibility to tailor your content and layout to the needs of your business. This includes a Finder for creating and organising your files, templates, modules, and folders, and a Layout Editor for designing and modifying your website’s layout.
A wide range of customisable web themes and templates are available through HubSpot CMS, providing a solid foundation for your site that can be modified to your brand aesthetic and your audience preferences. Themes and templates take a lot of the preparatory work out of designing a website, allowing you to focus on the customer facing design elements that make the most visual impact.
Security is a critical part of modern web design, and so one of the most appealing aspects of HubSpot CMS is the automatic SSL certificate for all sites hosted through the platform, protecting your visitor’s information. HubSpot also provides round-the-clock security monitoring and threat detection, with regular automatic software updates to keep your business and customers safe when using your site.
Suggesting that HubSpot CMS, for all its plus points, is the future of web design is a bold statement, so it’s worth looking at this in a bit more detail. The reason that HubSpot CMS is emerging at the head of the field of web building platforms is due to its flexibility, ease-of-use, and integration with not only the other HubSpot hubs but also a wide range of other sales and marketing applications. This alone makes HubSpot CMS a powerful tool for businesses of all sizes, but in our opinion the genius of HubSpot CMS goes beyond all these practical reasons:
Building and maintaining a website used to be a real chore for business owners, and many people struggled simply to know where to start, let alone to keep up with new web trends and technologies. Pointing no fingers, but this is one reason behind the general low-quality standard of many self-build SME business websites.
At a stroke, HubSpot CMS changes the web design landscape by taking all the effort out of premium web design and development. Not only is the interface intuitive, providing a ‘what you see is what you get’ approach to web design not fully matched by any other platform we’ve used, but HubSpot are also on the ball in terms of new technologies, regularly integrating new systems and approaches into the platform without users having to concern themselves with the technical details.
This takes the time, effort, and expense out of maintaining a website, giving small businesses a greater ability to adapt and evolve along with emerging digital trends.
The pricing of HubSpot websites is also extremely straightforward. Okay, not everyone prefers the subscription model and there are still plenty of ways of building a website with self-build tools. But there’s no getting away from the costs involved with hosting a website whatever approach you take. You still have to source hosting, purchase or rent your domain, secure your data, work with designers or developers to create and maintain your website, purchase third-party plug-ins, and so on. HubSpot CMS includes all of this, with access to the very latest tools, for a very modest monthly subscription – you would honestly struggle to save money sourcing everything yourself unless you are already a web design specialist.
Overall, the HubSpot CMS platform is a versatile and powerful web design tool for small business owners, so whether you are looking to build a new website from the ground up or improve your existing one, HubSpot CMS provides you with the tools and functionality you need to succeed online. To find out more about modern web design and how HubSpot CMS can benefit you, please call one of our web team today on 01332 343281.