HubSpot’s user-friendly and intuitive interface makes it an accessible marketing automation platform to business users of all experience levels. It is also straightforward and easy to set up, making it a good investment for businesses at the start of their customer relationship management or marketing journey. However – and it’s a big ‘however’ - HubSpot’s accessibility also means that many people don’t do more than scratch the surface of what they could potentially achieve with the platform.
To derive the best long-term value for money from your HubSpot investment, it is worth looking at ways to upgrade your skills and continually increase your knowledge about how to use the platform to your best advantage.
So, what learning and development resources are available for HubSpot users?
HubSpot Academy is HubSpot’s official online learning platform, with over 70 courses available covering a wide range of topics and catering to all experience levels from beginner to advanced. You’ll find something for everyone on the HubSpot Academy, whether you want to find out more about inbound marketing, content marketing, sales management, or how to move more of your sales online.
One of the strongest features of HubSpot Academy is its certification programmes, which give you the chance to validate your skills and enhance your credentials, upgrading and developing your HubSpot marketing knowledge with the support of knowledgeable tutors and experts from within HubSpot itself.
The HubSpot Community is an integral part of the HubSpot ecosystem, providing users with an open forum on which to ask questions, seek answers, and engage with marketing professionals and fellow users. The Community is a great learning and development resource for people who are brand new to digital marketing and who have specific questions about the HubSpot platform, and is often a source for learning about new features, improving efficiency, and using the HubSpot tools in new and more innovative ways. Not all the people active in the community are professional marketers or HubSpot staff – many are business owners and entrepreneurs who started off using the platform as complete newbies – so their insight and knowledge is extremely valuable for people in a similar position.
The official HubSpot blog is one of the world’s most active and informative marketing blogs, with several in-depth articles published each week, written by experienced marketers from around the world. You’ll find a wealth of tips and information about the platform itself on the blog, as well as educational articles and thought pieces about everything going on in the world of marketing today, from AI to Big Data. There is also a regularly updated video library and a range of downloadable resources, including e-books, free tools, and customisable templates.
HubSpot user groups are informal peer to peer networks of HubSpot users that provide an opportunity for new users to learn, connect, and grow. Groups are usually organised and led by a HubSpot employee or someone from a partner agency, with extensive experience and knowledge of the platform, and are passionate about helping other users succeed. HUGs create a space for members to network with other HubSpot users and professionals in their area, and many organise regular virtual or in person events to discuss best practices, share ideas, and even collaborate on shared projects and business opportunities.
The HubSpot Knowledge Base is an online resource hub collating thousands of guides, articles, tutorials, and FAQ documents covering all aspects of the HubSpot platform. Whether you’ve just signed up for HubSpot or have been using it for a while, you’ll find tips and support in the knowledge base relevant to your current needs, with plenty of resources to assist you. Topics range from setting up and optimising your HubSpot account, to integrating it with other software, to optimising your marketing campaigns and analysing data.
HubSpot regularly organises a variety of virtual and face-to-face events around the world, catered to different interests and needs. At the end of this month (Feb 2024), for instance, HubSpot are hosting their Maximising Sales In 2024 live webinar, and there are plenty of past webinars available on demand if you’ve missed them live. Attending HubSpot events is a fast track to learning new strategies and tips, as well as getting up to speed with current trends and technologies. There are also various community-led events and webinars run by independent HubSpot users, covering every topic from lead generation to data optimisation.
Often the quickest way to upgrade your HubSpot knowledge and competence is by working with an experienced partner agency. Partner agencies are HubSpot experts whose job it is to help you maximise your value through the platform, increasing your sales and revenues. A big part of this is upskilling you and your team to make full use of the tools and features available through the platform. The guided support of a partner agency can shorten the learning curve and get you to a higher position of knowledge in a far shorter time than simply accessing HubSpot learning resources independently.
To find out more about HubSpot and how to make the best use of the platform to grow your business, please contact one of our experienced team today by clicking here.
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