Pay per click (PPC) advertising can benefit any industry and size of business, but for independent accountants and accountancy practices looking to expand their customer base and generate more leads at a cost-effective price point, it can be particularly effective.
In PPC advertising, you create a prominently placed advert in the Google search results page or on a social media platform and pay a fee every time that this advertisement is clicked by a user (cost per click). It’s essentially a way of buying visits to your website or a custom landing page, and can be a faster way of building traffic or interest in a specific campaign than developing the same level of exposure organically.
PPC- Self Serve Or Outsource?
Google Ads is the most popular self-serve platform for PPC advertising and comes with a wide range of optimisation features and cost control safeguards that allow users to set up and manage campaigns within the platform. However, the platform does come with a learning curve, and for the best results in PPC, it’s necessary to continually monitor and adjust your content, target keywords, and other variables in order to get the best cost per click and results from your adverts.
For small business owners, this takes time, and invariably draws people’s attention away from their main role, which in the case of an accountant is providing accountancy services for their customers. For this reason, many accountancy businesses stand to benefit by working with an expert PPC management agency, such as JDR, saving you money and resources in-house, and optimising your returns from each advert.
Benefits Of Outsourced PPC Management For Accountants
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Increase Business Visibility And Reach – a PPC management expert will help you set up targeted campaigns on Google Ads and other relevant channels (e.g. LinkedIn or Facebook) that put your accountancy business in front of the right audience, at the right time, e.g. when people are searching for support filing SA tax returns. This can help you reach new customers in your target areas more efficiently than simply promoting your services through your website and social media platforms, or advertising through traditional channels.
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Improve Return On Investment (ROI) And Reduce Advertising Costs – effective PPC management involves ongoing day by day optimisation of your campaigns, from keyword research to landing page design and website content. By continually refining and tweaking your campaigns in this way, you can reduce your advertising costs and secure the best possible ROI from your budget. At the same time, an agency partner can help you identify areas in which you may be overspending or underperforming and adjust your strategy accordingly for better results.
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Target Specific Customer Segments – one of the main advantages of PPC advertising is its ability to target very specific customer segments based on demographics, purchase behaviours, or interests. With the help of an experienced PPC management team, you can further narrow down your targeting to focus on high intent, high value prospects who are the most likely to convert into paying customers. This precision targeting not only improves the efficiency of your advertising spend, but can also help you develop a stronger pipeline of qualified leads for your services.
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Drives Faster Results: unlike other forms of digital inbound marketing that can take weeks or even months to see tangible results, PPC advertising can start generating clicks and conversions almost immediately. By working with an expert PPC management service, you can thereby accelerate the pace of your marketing efforts and see faster growth in your customer base, revenue, and profits.
Next Steps
Outsourcing your PPC campaign management can be an extremely powerful way for accountants to grow their business and better connect with potential customers. Whether you’re looking to expand your business into new locations this year, promote a new service, or simply develop brand awareness, managed pay per click advertising can help you achieve and exceed these goals more cost effectively and efficiently. To find out more, please contact JDR today by getting in touch via our website or giving us a call on 01332 982197.
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