While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well known that people receive significant amounts of marketing and promotional emails, meaning that you must ensure that yours are something special if you want customers to act upon them.
As such, our experts at JDR Group have created this brief guide on email marketing optimisation hacks, to ensure that you are making the most of this tried and tested method.
Did you know that 47% of marketing emails are opened solely due to their subject line? As such, you need to ensure that your subject is engaging and to the point in order to attract the attention of your receivers. If you personalise your subject lines, then they are 16% more likely to be opened. Try and keep your subjects to the point (experts suggest 5 words or less) in order to keep your message clear.
Along with the subject line, one of the first things people will see when they receive your email is who it is from. If you have an overtly corporate name, then readers are likely to reject the message due to its formality. As such, you should edit your sender name to make it more friendly and personalised. A common mistake is to have your emails sent from a 'no-reply' address, which immediately turns customers away.
If you want the receivers of your emails to act in a particular manner, then it is best to state this in an overt and obvious call to action section at the end of your content. Whether you are looking for customers to sign up to an event, leave feedback or buy a product, your call to action should tell them explicitly what to do and detail how they can do it.
The best way to help customers engage with your content is to make that engagement easy for them. This can easily be achieved by including internal hyperlinks throughout your email, allowing customers to be taken directly to the page you are talking about. This is especially important for the call to action, as it will help the customer to act immediately, helping to improve your conversion rate.