An unfortunate number of business owners are deterred from making improvements to their digital marketing because they don’t know where to start. If this sounds like you, then the digital marketing self-assessment tool from JDR is your solution. If you’re curious about how your digital marketing efforts measure up and what improvements you could make, our free online review tool is designed to help you evaluate and optimise your marketing performance, and it only takes five minutes to complete.
The self-assessment involves filling out 27 short, multiple-choice questions, and on completion, we will give you an overall score (percentage %) plus detailed insights into other key areas of your digital strategy:
Your website is the hub of your digital presence – your shopfront, if you like – and is often the first point of contact potential customers have with you. A good digital marketing strategy will optimise your website as a regularly updated hub for information, engagement, and sales.
Having a clear and defined marketing strategy helps keep your efforts cohesive and on track so that the time and money you spend on marketing is fully aligned with your business goals. A marketing strategy provides direction for you and your team and helps you to make the most of your budget and resources.
Regular, high-quality content cultivates trust with your prospects and customers, engages readers, and drives traffic to your website. Content is essential for showcasing your business expertise, improving your search rankings, and nurturing leads along their buyer journey.
Attracting visitors is vital for generating leads and converting sales. Search engine optimisation (SEO) gives you strong organic visibility on Google and other search engines, while paid advertising on Google and social media helps to drive targeted traffic to your website, maximising your impact.
Lead generation is a measure of how well your website (and other online channels) encourages website visitors to make contact with you, converting traffic into tangible sales opportunities. Effective tactics such as forms, clear calls to action (CTAs), and landing pages will help you capture interest from potential customers.
Many of the people who make contact via your website are not ready to purchase straightaway. This is why it’s important to follow up leads in order to nurture your business relationship and develop trust with people who might become customers in the future.
For a business to be sustainable, it must have a measurable means of retaining existing customers and growing the existing customer base. This comes from a combined focus on cross-selling, up-selling, new business acquisition, and customer loyalty in order to develop revenues in line with your long-term business goals.
Armed with your overall score and individual scores, you’ll immediately see the areas where you’re doing well and where you could improve.
Give it a try, and see how your business does!
Click here to take our self-assessment, get your score, and take the first step to more sales online. To find out more, feel free to book a call with one of the experts at JDR today.
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