How to Create A Valentines Day Campaign for B2B Audiences

If you’re in the floristry, hospitality, or small gifts market, then promoting your products and services for Valentine’s Day is fairly straightforward. Consumers purchase flowers, cards, chocolates and romantic spa retreats by the thousands at this time of year. But what about those of us with a B2B business model? Is there a way of tying Valentine’s Day into a campaign for a B2B audience? Over the years we have discovered that, yes, there is. At this most personal time of year, Valentine’s Day gives B2B businesses the opportunity to connect with their customers as people and to strengthen existing partnerships.

Show Appreciation For Your Customers With Personalised Messaging

With even the most hard-nosed business decision makers getting misty eyed around Valentine’s Day, February 14th gives B2B businesses the perfect opportunity to show their customers and (supply) partners how much they value their relationships. The most effective way to do this is through personalised messages. In an age of automation and, increasingly, auto-generated content, people feel naturally drawn to gestures that come across as personal and heartfelt.

So, create a campaign around messages crafted to your individual customers. For instance, if you’ve got a customer that has been with you for several years, you can send an email that mentions key milestones that you have achieved together (you can draw this down from your CRM), and if you are contacting newer customers, you can highlight exciting opportunities for the year ahead. A personally written email and creative video message (which you can create in minutes through Vidyard), accompanied by a token of appreciation such as gated content or a digital incentive, could make a deep impression on customers.

Focus On Collaboration, Communication, And Trust

For B2B businesses, Valentine’s Day isn’t necessarily a time to sell sell sell, but you can use the spirit of the season to focus on relationship building with new and existing customers. Focus not so much on pushing your products and services, but instead on building ways that you can collaborate better, improve communication, and build trust and credibility.

A good way to do this on social media is through hosting a virtual event or themed webinar, using the initiative to provide free information, address customer questions, and give insights into how they can maximise value and boost efficiency. You don’t even have to tie this specifically into Valentine’s Day, but if you wanted to give it a romantic touch, you could include a virtual prize draw for participants, or give away free items such as e-books, free consultations, or even product discounts.

The important takeaway for B2B Valentine’s Day promotions is to be creative yet stay professional. Always align your offers and engagement activities with what adds real value to your customers, rather than gimmicks, but don’t shy away from Valentine themed visuals and playful touches. We’re all human, after all.

Grab A Date With JDR For A Valentine’s Day You Won’t Forget

Great relationships all start with small milestones, and the same goes in business as it does in romance. We would like to invite you to use this Valentine’s Day, 2025, as an opportunity to recommit yourself to the success and long-term prosperity of your business, and link up with a team of experts whose job it is to help get you there. So, save the flowers and give JDR a call today and find out how we can make 2025 your year. It’s a date.