2020 has been, to put it bluntly, a disastrous year for many businesses. With offices and retail locations forced to close, millions of people placed on furlough and hundreds upon thousands of redundancies, it has undoubtedly been a year focused on consolidation and survival rather than growth.
However, though 2020 has been a year full of struggles and challenges, it has also presented an opportunity for business owners to rethink their approach in a bid to not only adapt to the changing business environment, but to thrive going forward.
As we reach the end of this most difficult of years, it is important for business owners and industry leaders to consider what can be done to safeguard their companies in the coming months, and how they can go about bolstering profit margins and enticing audiences. Quite simply, now is the time to focus on attracting – and subsequently retaining – valuable customers.
In our new eBook - How to attract, win, keep and grow customers, we detail exactly what steps you and your business should take to reach your target audience, entice them to make a purchase or enquiry, ensure they are satisfied with the interaction, and keep them coming back to you time and again.
The key is effective and efficient marketing and advertising, but this is far easier said than done; it’s not hard to spend thousands on Facebook ads and train station posters, but how can you be sure they’re going to reap rewards? How can you be confident that the money you’re spending will attract the right people, and will showcase your business’s best features?
The last thing businesses should be doing now is committing haphazardly to marketing campaigns that are free from strategy and thorough processes.
Our eBook has been designed to help you navigate the tricky, often complicated world of marketing, ensuring that you can design campaigns that are as effective and cost-efficient as possible.
From strategy and planning to creating your ideal buyer persona, to the power of writing blogs and the easiest ways to raise your company’s profile, the guide is a simple step-by-step manual designed to give you not only the confidence to make important marketing decisions but the knowledge required to be sure that you are going about things the right way.
Always wanted to know the value of data, customer information and analytics? Had trouble crafting the perfect call to action (CTA)? Want to better understand whether your current website is due for an overhaul? This eBook will provide the answers to these questions and a lot more.
2020 has been catastrophic for many businesses, but now is the time to look ahead, not back. Keep an eye out and check back for your eBook download, and get ready to have a much more fruitful and successful 2021!