Pinterest is one of the fastest growing social media sites on the internet, the site that was once seen as a site purely for hobbies such as baking and crafts has led the way when it comes to image sharing platforms. No longer seen as a site purely for the creative types and hobbyists, Pinterest is now respected within the world of business and is seen as a strong marketing tool that is successfully utilised by millions of businesses around the world for lead generation purposes.
Pinterest can help you to build your brand and your following. It is one of the fastest growing social media sites on the internet. People are becoming more and more visual and most of us are far more attracted to an image or a video than we are text. Photos and videos dominate the internet and will continue to do so. So when it comes to online marketing the future is very bright for any business that has a successful Pinterest account.
I have put together 6 of my top tips for marketing your business on Pinterest below.
1. Get Your Profile Picture Right!
First things first, your profile needs to look great. Pinterest is a visual site so your profile needs to be as visually appealing as possible. You must add a strong profile picture, as this is the first thing people will see when they land on your Pinterest account. Make sure the image you use is a quality image and, where possible, use a picture of a person rather than your logo. If this isn’t possible, go ahead and add your logo but maybe get a few members of your team to also create Pinterest accounts on behalf of your company so they too can create a following for your business and put faces to your brand.
2. Write A Pinterest Friendly Bio
Write a good profile bio and don’t be afraid to show your fun side, this will encourage people to follow you. I think it’s best to keep your bio short, sweet and to the point, after all Pinterest is an image site, so it is pictures people want to see not words. Don’t forget to add a link to your website in your bio, and be sure to verify it! So that anyone that takes an interest in your Pinterest bio can check out your website and learn more about your business.
3. Keep Your Boards Specific
Be very specific on your boards, don’t just create 1 or 2 boards and group lots of categories of images together. Create lots of broads with board names that are clear and attract the right people. Have a board for every category you can possibly put your products or services into. If you have just a few general boards not everyone is going to like all of the different pins you add to them, for example if you are an accountant and you specialise in various different areas of accountancy, and work with different sectors, you could create boards such as the following:
- B2B Accounting Tips
- Accounting Tips For Non Profit Organisations
- Small Business Accounting Tips
- Sole Trader Accounting Tips
A Pinner that’s interested in B2B accounting tips may not be interested in non-profit organisation accounting tips, and vice versa. So if you were to group all of your accounting pins onto one or two boards you would run the risk of losing followers as not all of your pins would be resonating with them. By putting them onto separate boards you are allowing pinners to focus on following boards that will contain only the information they want to see.
4. Look At What Works!
Spend some time taking a look at popular pinners from your industry and pay attention to what they are doing on Pinterest. Have a look for common patterns and mirror what they are doing, this will help you to get more followers. it’s also worth taking a look at who follows the popular pinners from within your industry as anyone that follows them should be interested in following you. Get their followers attention by following them and inviting them to follow you back.
5. Consistency Is Key
you need to be consistent and post at least one pin per day five days a week or more if possible, if you are struggling to come up with fresh content of your own five times a week then don’t worry, you can repin other people’s pins as well as adding images of your own. It takes no time at all and will help you to increase your following on Pinterest. (Remember to add a link back to your website or your own content where ever possible.)
6. Pin Your Blog Posts
If you are a business owner that invests in online marketing you should be writing at least one blog post per week. These posts should be shared all over your other social media accounts including your Pinterest account. So many business owners forget about Pinterest when it comes to promoting their blog, don’t make the same mistake! It’s so easy to pin a blog post and it can often have very positive effects on your online marketing results.
All you need to do in order to pin a blog post is select ‘add a pin’ followed by ‘pin from a website’, then and add the url to the blog post that you would like to pin. Pinterest will then give you a choice of images to choose from and you should select the image that you think is best suited to your Pinterest account, type in a keyword rich description for you pin, then select the most appropriate board to add the pin to and ta da! You have a unique pin for your Pinterest account plus another way of advertising your blog content, you are killing two birds with one stone. Not to mention the fact that pinning your blog posts will also help to boost your SEO results and online rankings.
I hope you have found my top tips useful and that they will help you when marketing your business on Pinterest. In my opinion, Pinterest is a fantastic marketing tool that all businesses, no matter what industry they are in, should take advantage off. I am not saying that every business that creates a Pinterest account and follows these tips is guaranteed to have hundreds of thousands of followers and generate hundreds of leads a day, however what I am saying is that your business should have a Pinterest presence and that by following the above tips you stand a very good chance of attracting extra attention to your business and generating leads.
By giving your business a good strong presence on Pinterest you are giving your business extra online marketing opportunities. It’s a free tool that’s quick and easy to use so what have you got to lose? For more great Pinterest tips for your business check out the following article – 3 Things You Should Never Do When Pinning On Pinterest.
