Inbound marketing can help any business whatever the industry. Inbound marketing is all about getting people to visit your website, whether this is because they trust the advice you give, enjoy your content, or they have been referred to you. It doesn't matter what you want to use your website for. If you're using inbound marketing, your website is going to get desirable visitors.
So let's take an eCommerce website as an example. How does inbound marketing specifically help an eCommerce site get leads to make a purchase? Well, here is 6 reasons just to get you started.
1. Use Your Knowledge To Gain Trust
A huge part of inbound marketing is producing relevant, helpful content that gives consumers the answers they are looking for. If the content is informative and provides the information they want, the consumer will become a lead that trusts you as a source of quality information. And this trust can be applied to your products as well! When the lead makes the decision to purchase, your products are the ones that they will trust the most and want to purchase.
For advice on how to produce the best content possible, click here.
2. Convert Leads To Buyers With Ease
With an eCommerce website you're likely to get a lot of leads that look at a product but decide they just aren't ready to buy yet. Inbound marketing will give you the ability to guide those leads to the buying stage much faster than they would if left to themselves. Using your content as a trading item (in which you give away useful content in return for a person’s email, name and business) and implementing tracking code, will allow you to steer these unsure leads, convincing them to make a purchase. Scheduling personalised emails and ensuring your ads follow them using Cookies, you will gently remind them of the product and in no time at all, they'll be back and you'll get your sale.
3. Get People To Your Site & Then Get Them To Buy
Another great use for your content (other than gaining trust) is that it gets people onto your website. Make sure your blog articles are all on your website, your videos all have links back to relevant pages and your emails all link the reader back to your site. Once they are on your website you can use Landing pages, CTAs and internal links to steer the lead towards your product pages. And since they are still excited from the engaging and useful content they are much more likely to make a purchase.
4. Use Content To Show Off Your Products
In the same way that your content gets people interested in your products, you can use your products to create amazing content. If you're going to be sending leads to your product pages, why not spark interest a little earlier by using your products in:
- Video Tutorials
- Photo shoots
- Guides
- Product Reviews
This kind of content is especially good when partnered with social media. It grabs people’s attention and makes them excited by what they're seeing. Its fine to describe a product (and if done well this can be very effective) but it's even better to show off a product. People trust what they can see and if they see your products working well and performing effectively, they will be eager to buy.
5. Don't Sell To Your Visitors... Get Your Visitors To Buy
As strange as it might seem, people hate being sold to. They want to make all their own decisions and so when they begin to feel like someone is convincing them to buy something they start to fight it. With this in mind, inbound marketing is a great source of relevant information that guides people the whole way through the sales process, you're only ever giving the lead what they want, and they never know they're being sold to.
- They become a lead because you give them the answer to a problem.
- They become interested in your products because of the personalised content you send them.
- They make a purchase because they want the product.
6. If They Buy Once They Can Buy Again
Once you have secured the sale there is no reason to keep contacting that person right? No! Of course you should keep contacting them! They've just proven to you that they want and enjoy your products. Use your automation to keep sending them personalised content, albeit at a slower rate than before.
Finally…
As you can see, inbound marketing can be useful for any business and any website. If you want people to be visiting your website then inbound marketing can achieve that. Produce useful, relevant content, automate your emails, gather the details of leads and you'll have everything you need to get conversion after conversion.
For more information on the ways inbound marketing strategies can increase conversions on your website, or for help with any aspect of your digital marketing, contact the JDR Group today.
