With only a couple of months left until we hit the summer, now is the perfect time to start planning what you're going to do to get even more local traffic to your website. You may already have some tactics that you’re going to try over the next couple of months, but if you’re struggling to come up with any, we can help! In this article we will be discussing 6 easy to implement tactics that you can use for your own business to help increase website traffic this summer!
Let’s get started…
Social Media platforms are still one of the most powerful tactics you can use to help increase website traffic and brand awareness, but you would be so surprised to know that businesses are still not using Social Media as a daily tool. Many businesses only use the different platforms when they have some news to share, or if they feel they haven't shared anything in a while. It’s vital that you post regularly to every Social Media platform you’re registered on and keep them all consistent, so that if anyone lands on one of your accounts they can still relate it to your business. Not only do you need to regularly post on your Social Media accounts but you also need to interact with your followers and fans. If one of your followers or fans comments on one of your posts then you need to respond back to them. This helps build another level of trust with your followers or fans and this will only ever improve the relationship between your business and its customers. If you’re finding Social Media difficult, here is an article which could help - 5 Tips To Making Social Media Marketing Easy!
You may already have a keyword strategy in place for your website, but why not review it for summer? It’s always good to sometimes have a pause to review what you’re doing, and now that summer is getting close why not do this with your keyword strategy? If you currently have a keyword strategy then you need to analyse how successful it is. You can start by assessing whether or not the current keywords you’re targeting are bringing in enough of the right traffic to your website. If you have software that you’re currently using (like Google analytics) then you should be able to download a report and see which keywords are bringing in the most traffic. If you find that you have a large number of keywords which only bring in a small amount of traffic then this is a great time to research into new potential keywords. There are many tools out there which can help with this task, but the main point you always want to remember is that you want to try and rank for keywords which are going to bring in the best kind of traffic, and the most of it. There is no good trying to rank for a keyword which gets 2,000 searches a month if you’re never going to be able to rank for it. Learn more about how to choose the perfect keywords with this great article - How To Choose the Right Keywords For SEO.
Being listing on local directories can certainly help increase local traffic to your website. You would be surprised at how many people search directory sites to try and find a business they can use. If you are listed on as many directory sites as you possibly can be, this will help the chances of people finding your business and your website. If you believe that you’re already listed on all the directories you can find, then you just need to do some extra searches to try and find even more sites to get listed on. A great tip is to search Google with ‘Location “add business”’. So for example, say you wanted to get listed on more directories here in Derby, all you would do is search ‘Derby “add business”'. This will show you results of all directory sites you can add your website to which are based in Derby. This will help you to find even more local directory sites which you can add your business to.
Creating useful and informative content can be a hidden goldmine when it comes to gaining more local traffic to your website. If you’re wondering how this can be done, all you need to do is start creating some great articles for your blog. The more informative articles you can get on your blog the better, and if you can tailor them to be local this can be even better! This will give your website even more chance to rank locally for different keywords and phrases. Articles are a great way of doing this. If you need some ideas on what you could write about, here is a brilliant article - What To Blog About: 11 Blog Post Ideas For Small Businesses.
Whether or not you want more traffic for your website this summer, it’s always important that you stop and take stock of what it is you’re doing, and what impact your activity is having on the business and website. Never feel that you can’t try new tactics, sometimes they will work perfectly and other times they will fail, but the most important thing to always remember is that you should always try new tactics and never get left behind trying old outdated tactics. Test new things, but always remember to measure the outcome as well so that you know what is working and what is not. Then stop doing what is not working and do more of what is!