When reviewing the performance of your website you need to be asking yourself questions throughout the process. It’s not a good idea just to review the performance of your website on a one-off and not actually make any notes or points. In this article, I will be discussing 5 simple but informative questions that you need to be asking yourself throughout a website performance review.
Let’s begin with the first question…
1) Is It Hitting Traffic Goals?
The first question to ask yourself if whether or not your website is hitting traffic goals or not. If it’s the case you haven’t really thought about traffic goals than this is a good place to start. Setting a traffic goal just keeps a target in mind of how many people are actually visiting your website. Don’t get me wrong, traffic isn’t the holy grail of website performance so don’t just set this up as a target, but it’s a great indicator that you can monitor throughout the year. Reviewing the amount of traffic your website receives will show you whether or not your website is growing and bringing in new visitors. In an ideal world, you want to see constant improvement in your website traffic as this would show your website is becoming more popular and gaining momentum. If it’s the case that your website traffic is staying stagnant and isn’t improving much then you need to either invest or review your current marketing campaigns.
2) Is It Converting?
The next question you need to ask yourself is whether or not your website is actually converting. Depending on what it is your business/website does will depend on what you class as a conversion. For example, an e-commerce website would have its overall conversion as a purchase, whereas a plumber could have a contact form submission as their overall conversion. You need to look through all your data and decide whether or not your website is converting at a good enough rate, or even converting at all! If it’s the case that your website is underperforming in the conversion category you will need to make changes and not just sit and wait for them to change.
3) Do All Elements Work As Intended?
The next question/task you need to answer is whether all elements on your website work as intended. You may be thinking why you would need to do this if your website hasn’t been updated recently but elements on websites do sometimes fail to work and this could leave a hole in your website. You basically need to go to your website and test every element to make sure it works. It everything still works, great! But if elements are broken or not responding you need to get these fixed ASAP by your website company. A faulty element on your website could leave visitors unsure about your business and they could then go to a competitor. It also looks a lot more professional if your whole website is working.
4) Is New Content Being Uploaded Regularly?
When it comes to adding new content to your website you need to make sure you’re doing this on a regular basis. You need to address this when reviewing your website and if it’s the case that new content isn’t being uploaded regularly to your website you need to change this. Many Search engines now record how often you’re making website changes in order to see if you’re keeping your website fresh and up-to-date. If it’s the case you’re struggling to come up with new website content a website blog will work absolute wonders.
5) Is Your Website Sluggish?
Now I’ve touched on this subject many times in previous articles but your website speed really is a must to keep an eye on. A slow website can not only impact your organic listings but it can be a massive turn off for any new potential visitor trying to get onto your website. The world we live in is now fast moving and no one has a spare couple of minutes to wait for your website page to load up. This alone is one of the biggest reasons why people turn to other websites when looking for a product or service and you don’t want to risk losing any new customers/clients!
What To Do After A Performance Review?
Once you’ve reviewed the performance of your website you now need to address any findings you have noted from this. If it’s the case you’re unsure where to go next your best bet is to turn to a professional marketing company who can run their own reviews and come up with the latest points on where your business can go next. If you have any questions please contact us today and speak to one of our professional experts!
