For many businesses in today's digital era, online success can make or break their livelihood. Do you find yourself in a similar situation? Are you still trying to be successful in the online world but can't make it work? Do you have a great website but you're not getting the enquiries you need?
There are many businesses that suffer from a lack of website enquiries. This can drastically affect your bottom line if you fall into this category, potentially causing you to go out of business. In this article, I will be discussing 4 different reasons why your website might not be getting the enquiries you need.
1) Poor Website Design
Having a poor website design is probably one of the most common factors for a website not getting any enquiries. If your prospects don't like what they see when they land on your website, they are going to bounce off your site and go somewhere else. Your website needs to make an impact as soon as they land on it and it needs to talk to them! If you're not sure if your website is poorly designed, ask yourself the following:
- When was my website design last updated?
- If I was a customer, is what I'm looking for easy to find?
- Is my website easy to navigate?
- If I didn't know the business would I understand what it was about within 3 seconds of landing on the website?
If your website was designed a good few years ago then it is probably time to start thinking of getting a new one, as it may well be very outdated. Secondly, if you can't find what you are looking for on the website easily enough then it is only going to cause your customers frustration, causing them to leave and go to a competitor. Thirdly, if the website isn't very easy to navigate and it is hard to find things, then your customers will again become frustrated. Finally, if you can't understand what the business is about within 3 seconds of landing on the website then it is poorly designed and needs to be evaluated at the soonest opportunity! All of these factors contribute to a poor website design, and if you fall into any of these categories or something similar then that could be one factor which is affecting your enquiries.
Find out more about how poor website design could be costing you business here: Is Poor Web Design Hurting Your Conversions? 5 Reasons To Have A Website Re-Design
2) No Calls To Action
Calls to Action are an extremely important part of modern day websites. What is a call to action? For those that don't know it is an instruction to your audience that provokes an immediate response. This is usually something like, “call now”, “enquire today” etc. If your website isn't utilising call to actions then you aren't helping your visitors with what to do next and aren't prompting them to take the next step. If you don't prompt them then they may get confused and look elsewhere. If your website does have some good calls to action then it may be worth re-evaluating them to improve your enquiries.
For some top tips on developing effective call to actions, read this article: Four Tips For Developing Effective Call To Action Buttons
3) Poor Content
Do you really want to leave a bad impression on your website visitors and potential customers? You could be doing this if there is poor content on your website. By poor content I mean content that doesn't really describe how you help your customers. It could also include content with spelling and grammar mistakes. Always evaluate your website content every few months to make sure you aren't jeopardising your reputation.
For some top tips on creating quality content that will get you website enquiries, read: How To Create Top Quality Content That Generates Lead After Lead After Lead
4) Broken Elements
Broken elements are another thing that could well be costing you website enquiries. By broken elements, I mean broken links and pages, broken images and broken forms etc. If your website contains broken links, pages and images, this is just going to create a really bad experience for your website visitors. This means they will likely leave and not enquire, as it is difficult to find what they are looking for. If your website contains a broken form then you could be getting people enquiring or filling it in but the submissions are not actually getting to you. It is always a good idea to check your website every month for any broken elements to ensure a good user experience, resulting in more website enquiries.
Conclusion
All in all, there are many reasons your website might not be getting enquiries. Hopefully you have more of an idea now of some of the different things that could be costing you. If you aren't happy with your current website and need expert advice, give our team a call today on 01332 343281 and we'll be more than happy to help you.
