Marketing automation is something that more and more businesses are embracing, and rightly so. This presents you with an effective way of reaching thousands and thousands of customers and potential customers with ease.
However, as is the case with all areas of online marketing, you need to make sure that you stay up-to-date with the latest trends if your marketing approach is to be effective. With that being said, let's look at some of the best marketing automation trends of 2018.
There is only one place to begin, and this is with a trend that is certainly gaining more and more momentum as the year goes on: consolidation. Tools are being sought that can solve a number of different sales and marketing needs. Businesses that are faring the best are those that think about the big picture in terms of their sales and marketing needs. Businesses are also growing and building out their marketing clouds.
Big digital companies like Netflix and Amazon have already demonstrated just how powerful this trend can be when it comes to audience engagement. Marketing automation technology already gives us the platform to provide our website visitors with personalised content. Nevertheless, improvements are being made so that tools can make sharing this content more effective and a lot easier. This means you can develop content for specific target accounts, and personalisation platforms can showcase certain pieces of content to site visitors based on their IP address.
When you consider the fact that over two billion people across the world use social media platforms, this trend probably doesn't come as much of a surprise. Social media automation tools are giving us the platform to automate a number of different interactions that would typically be very laborious and tedious to manually carry out. These are interactions that are encouraging users to take certain actions, for example, head to your website, share your content, and follow your brand. This is a great way to alleviate your brand to new heights.
So, there you have it: some of the best marketing automation trends for 2018. At JDR Group, we can help you to implement these trends and make the most of marketing automation. To get in touch, simply give us a call on 01332 343281.