As we approach the end of 2016 it’s already time to turn your attention to a successful 2017. Website conversion plays a key role in the success of your website. It is widely believed that to increase website conversion rate a lot of work has to be undertaken to get results. In reality, it’s more about the smaller things you change rather than the big things. In this article, I will be discussing 3 easy to implement strategies which you can use to help increase your website conversion rate for 2017.
If you have any questions during this article, either check out our conversion rate optimisation page or contact us today.
Let’s begin…
1. Add Call To Action Buttons Throughout Your Website
Adding relevant CTAs throughout your website can be one of the easiest and quickest ways to help increase your website conversion rate. This is a task which takes very little time but the results can be extremely powerful. Adding CTAs throughout your website can help move users onto the next stage and get them closer to contacting you. For example, the next stage could be to download a guide, request a call back or just a simple contact us.
It’s also important that once you add CTAs throughout your website you then test different variations to see how successful each one is. Sometimes a simple colour change can dramatically change how successful a CTA is. The same goes for the wording on a CTA, if you compare ‘Buy’ to ‘Buy Now’ the results will be completely different. It’s important that you test different variations so you get the best results possible.
You can learn some great tips on developing a great CTA with this article we published last year - Four Tips for Developing Effective Call to Action Buttons.
2. Add Customer Testimonials Where Possible
Whether you call it a customer review or a customer testimonial they’re both as powerful as each other when used in the correct way. Adding a customer testimonial can dramatically help increase website conversions as it helps to add another layer of trust. Adding testimonials to your website will help add credibility to both your website and business. Testimonials can help build up the sales pitch for your product or service as they come across unbiased. Many people now trust online reviews and testimonials just as much as recommendations from friends and family.
If you’re able to add customer feedback across your website this will help any potential customers that are unsure about your business. Sometimes all it takes is a gentle message to help push users into customers.
If you want to learn more about customer reviews and testimonials, read this brilliant article - How To Get Online Reviews.
3. Test Various Colour & Design Schemes
Testing is one of the biggest strategies you can use when wanting to increase website conversion rate. As discussed above, it’s important that you test different variations of a CTA, but it’s even more important to test colour schemes and designs. How a user sees a page is the most important thing regarding website conversion. You could be offering the world’s best offer, but on a poor page design and colour, this soon can turn into the world’s worst offer! People take information on in different ways and it’s all about finding out how your ideal customer sees the information. Once you’re able to test different designs with different colours you will soon see an increase in website conversions, when done in the correct way. It’s important that you record all statistics before a test and once you make a change, you then record the new statistics. It will soon become clear as to what does and doesn’t work for your website.
If you need some guidance on what you can test, here is a very useful article - Avoid Website Failure By Testing These 5 Key Elements.
How To Increase Your Website Conversion Rate
There are many hints and tricks that can be implemented to help increase website conversion rate, above are just a few of them. If you want to learn more about what can be done to increase conversion rate get in touch today. We have a team of experts on hand that can help increase your website conversion rate!
